amtrak cascades pr presentation
Post on 13-Dec-2015
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Michael Eiden // Jessi Hales // Kiana Jimenez // Sarah Kirwin
Goals Authentic relationships
& Brand
awareness
Social media
On-campus event
Research Authentic
Relationships
Social Media
Cause Marketing
Less receptive to traditional ads Seek affirmation
from friends
Social Issues
Student Survey *120 UO Student Participants
99% said they wanted
to travel more often
40% travel from Portland to Eugene at least
once a month
Top Factors 1. Cost
2. Schedule 3. Speed
#1 reason to travel to Portland
Day trips and vacations
Tactics
Visual storytelling
Students’ interests and
values
Sustainable travel
= Amtrak
Cascades
Amtrak Cascades Instagram Photo Contest
20 photo submissions
333 new followers
339 total likes
Hashtag used 55 times
UO Block Party
Over 2,000 RSVPs
150 Direct Interactions
51 Activity Participants
Snapchat Geofilter
Media Kit
Instagram Guide
Next Steps Internship Program
IntroDUCKtion Info Fair
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