an mba course on service innovation

Presented to ISSIP Education & Research SIG February 27th, 2013

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http://www.engr.sjsu.edu/ise/msise/msise-service.pdf

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Conception

Design

Engineering Development

Operation

Discovery

•  Service Thinking •  Systems Thinking •  Design Thinking •  Business Thinking •  Engineering Discipline •  Development Discipline •  Operations Management

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© Cockayne and Carleton

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Semester Team Projects:

Innovative Service Systems of the Future

•  3-D printing as a Service

•  Enhancing a Dining Experience

•  Concierge Services for Two-Income Families

•  Improving Grain Distribution in India

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Christoph Heitz Anders Schatzmann

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In-depth knowledge of a specific discipline

Complex Communications Across Fields Across industries Across cultures Across functions Across disciplines

= More experienced

More adaptive More collaborative

Broaden With

Global Educational

program

Develop New

Knowledge With

Research

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Paul Harris, “Help Wanted: ‘T-Shaped’ Skills to meet 21st Century Needs”, T&D, September 2009

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Kwan  2011  

Using Design Thinking as the basis of Project-based Team Building

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