analysis spiderman

TRANSMEDIA ANALYSIS OF

Spider-Man

Table of Contents

1. Transmedia Text – General Story 2. Spider-Man´s History 3. Transmedia Storytelling

Comics TV Series Digital Cinema Rock Musical: Spider-Man: Turn off the Dark Games Viral Marketing Spider-Man Imitation

4. Merchandising 5. Target Audience

1. Transmedia Text- General Story

Peter Parker was only a young boy when his parents died in a plane crash

Lived with his father´s older brother and wife: Ben and Mary Parker

On High School Peter Parker was isolated and unpopular shy, highly intelligent, brilliant in science

On a science exhibit: was bitten by a spider that has received a dose of radioactivity

Result: gained spider-like powers super strength, reflexes

1. Transmedia Text- General Story

But: didn´t immediately become a crime-fighter

At first: became famous as a professional wrestler on television

After a match: robbery took place Peter chooses not to stop the thief

Later: Peter´s Uncel was killed in a robbery by the same thief

„With great power there must also come great responsibility.“ – Uncle Ben´s words

Peter began fight crime – Spider-Man was born

2. Spider-Man´s History

Spider-Man: one of superhero out of the Marvel stories

Characters made by Stan Lee, Steve Ditko

The first Spider-Man story: intended as no more than a one-shot experiene

„Martin Goodman didn´t want to publish it at all.“- Stan Lee

2. Spider-Man´s History

The Amazing Fantasy #15 (1962)

“Spider-Man issue of Amazing Fantasy was one of the best-selling books we´ve

ever had.”- Stan Lee

3. Transmedia Storytelling-Comics

Comic-centred transmedia storytelling Main theme: Peter Parker´s assessment

of personal needs and higher responsibility

Has an almost depressive mood changed: revelation of Spider-Mans identity led to a higher self-esteem of the

main character

3. Transmedia Storytelling-Comics

Amazing Spider-Man

• Original comic• Many great stories: including the origin of Spider- Man, creation of the villians

such as Green Goblin, Dr. Octopus, the Venom

3. Transmedia Storytelling-Comics

Sensational Spider-Man

• Darker look• More appropriate for an

older audience • „Back in Black“

storyline

3. Transmedia Storytelling-Comics

Friendly Neighborhood Spider-Man

• A more cheerful tone• Shows the wise

cracking side of Spider-Man

• Lighter part of Spider-Man

3. Transmedia Storytelling-Comics

Marvel Adventures Spider-Man

• For younger audience

3. Transmedia Storytelling-Comics

Ultimate Spider-Man

• Ultimate line outside of regular Marvel continuity

• Refreshing some of their characters for today´s generation

• Marketed towards a teen audience

3. Transmedia Storytelling-Comics

Spider-Man Loves Mary Jane

• Tells story of Peter Parker and Mary Jane as young teenagers

• Lighthearted and romantic

• young girls as target group

• Different art style: Manga influenced style

TV Series

Spider-Man: The Animated Series Ran on Fox Kids from 19th November 1994

to 31st January 1998 Producer: John Semper

Prodcuction company: Marvall Films Animation Synopsis: focus on Spider-Man and his

alter ago during his college years Already gained his superpowers, part-time

freelance photographer at the Daily Bugle

TV Series

Only in-house studio produced serie the second longest-running created

Marvel show after X-Men one of the most popular TV series on Fox

Kids After end of the series: still a huge impact

on the entertainment industry (boosting sales of Spider-Man merachandise)

Digital Cinema

1985: purchase of the rights to a motion picture based on spider-Man

Sony hired Sam Raimi to direct the first three movies: Spider-Man (2002) Spider-Man 2 (2004) Spider-Man 3 (2007)

Digital Cinema

Main actors: Tobey Maguire (Spider-Man) Kirsten Dunst (Mary JaneWatson)

Digital Cinema

Villains: Green Goblin (Willem Dafoe) Dr.Octopus (Alfred Molina) the Sandman (Thomas Haden Church) Venom (Topher Grace)

Digital Cinema

Sucess of Raimi´s trilogy: Grossed nearly 2.5 billion U.S. $ worldwide Each film set several box office records All 3 parts: top 20 highest-grossing

domestic films Series: eighth highest-grossing film

franchise ever

Digital Cinema

Reboot: The Amazing Spider-Manhttp://www.youtube.com/watch?v=atCfTRMyjGU

Sony announced a reboot of the franchise with new director Marc Webb and a new cast:

Andrew Garfield (Peter Parker)Emma Stones (Gwen Stacey)Rhys Ifans (Dr.Court Connors, Lizard

Villain)

Digital Cinema

Story is very similar to the first part of Raimi´s trilogy

But: inlcudes new character, new plot elements

New innovations: different Spider-Man look, new idea about costume, the aim to create a very realistic and natural movement of the creatures

Digital Cinema

Success: Was released in 3D and IMAX 3D in July 2012 Production costs: 230 million U.S. $

most expensive one U.S. revenues are behind those of its predecessors

huge financial success, but less than the income of the previous Spider-Man movies

Rock MusicalSpider-Man: Turn off the Dark

• Premiere: 14th of June, 2011 on Broadway

• Cost of aound 70 million U.S.$ most expensive musical ever to be performed on Broadway

• Played at the Foxwoods Theatre

• Duration: nearly 3 hous• Musical impresses with

spectacular stunts

Games

Lego

Video Games

Viral Marketing Facebook

Viral Marketing

Twitter

Spider-Man Imitation

Spider-Ham• funny animal parody of

Marvel Comics' Spider-Man

• First appeared: one-shot humor comic book Marvel Tails Starring Peter Porker, the Spectacular Spider-Ham #1

• ongoing bi-monthly series, Peter Porker, the Spectacular Spider-Ham

Merchandising

Target Audience

Mostly for all ages and both gender Comic books: story told in ways which are

mainly attractive to female, appeal to younger readers

TV series: attractive to kids Musical: targets the whole family

Thank you!