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Analytics made smart

by Watson

Damiaan Zwietering

zwietering@nl.ibm.com

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Natural Language

Discover

Learn

Understand

Confidence

Watson solutions aim to enhance, scale, and accelerate human expertise, targeting a wide range of cognitive challenges

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The broader IBM Watson family

The Watson brand includes industry solutions and applications such as:

• Watson Discovery Advisor, which helps researches explore hypotheses

• Watson Engagement Advisor for end-user interactions

• Watson for Oncology, provides physicians with cancer treatment suggestions

• Watson for Wealth Management, assists financial advisors

• Cognitive services available in Bluemix

Watson offers unique products built to solve some of the most difficult problems in the world today

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How does Watson Analytics fit into the family of solutions?

Watson Analytics leverages Watson’s unique

cognitive capabilities in three ways:

1. Provides semantic recognition of concepts in

your data such as time, place, and revenue.

2. Identifies recommended starting points for

analysis and targets for prediction.

3. Enables interaction in natural language allowing

for the exploration of data through simple

questions like you would ask a colleague.

Watson Analytics is a cloud based smart data discovery tool from IBM Analytics

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And what about privacy?

Use anonymized data

• Your own systems data – make it available in WA

• Your clients’ data – extended services

GDPR – General Data Protection Regulation

• Be ready for May 2018

• IBM can help you assess

Data will be replicated in a secure IBM cloud environment

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Potential use cases for hosting providers

Churn

• When are customers leaving and why?

• Precise segmentation

• Demographics, behavior, attitude

Cross and up sell

• What would be a logical bundle

• Best next action

Rate plan optimization

• Partner with your customer

• From provider to advisor

Inspiration from Energy & Utilities, Telco and others

Get Better Data

Understand Your

Business

Think Ahead

Tell a Story

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Demonstration

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Analytics made smart by Watson

Many options available to extend

1. Data sources

2. Predictive analytics

3. Unstructured data

4. Cognitive services

Begin with smart data discover in minutes for free

Register at WatsonAnalytics.com

Easy entry into the cognitive world of Watson