analyzing mass media messages english 8 – unit 2 fall 2009
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Analyzing Mass Media Messages
English 8 – Unit 2
Fall 2009
Advertising:Questions to Ask
an Ad• Who is the target audience?
• What product is the advertiser selling?
• What are they trying to get you to do?
• What propaganda techniques are used and why?
Persuasive Techniques:Name Calling
• Name calling is creating a negative attitude; hinting or implying using slanted or biased language.
Persuasive Techniques:Bandwagon
• The Bandwagon technique creates a desire to join a group satisfied with the idea or product; makes one feel left out if not with the crowd
“Everyone else is doing it!”
Persuasive Techniques:Testimonial
• A testimonial uses a famous person or expert to make the advertisement’s claims seem more believable
“It worked for me!”
Persuasive Techniques:
Appeal to Emotions
• An appeal to emotions draws on the audience’s feelings; their sense of loyalty, pity, fear, love of family, peace, or justice.
Persuasive Techniques:Appeal to Prestige
• In an appeal to prestige the spokesperson makes the product seem attractive to the audience because he/she is a celebrity or appealing person the audience wants to be like.
Persuasive Techniques:Plain Folks
• Plain folks – using a spokesperson like the audience members with whom they can identify
“For people like you”
Persuasive Techniques:Glittering Generalities
• Ads that use glittering generalities tell only part of the truth or make a statement that leaves out all of the facts.
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