andrew grill eadp conference majorca may 2010

LondonCalling.mobi

twitter @andrewgrill

When SocialMeetsLocal

Andrew Grill, Visible Technologies - LondonEADP Conference May 2010

LondonCalling.mobi

Social Media is demanding attention

LondonCalling.mobi

LondonCalling.mobi

How do users use social networks?

LondonCalling.mobi

Complaints!

LondonCalling.mobi

Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate

why one choice is better than another choice.

Operations delivers.

Any gap between the two drives a conversation on the social Web.

Dave Evans bit.ly/nublack

LondonCalling.mobiLondonCalling.mobi

@btcare

LondonCalling.mobiLondonCalling.mobi

LondonCalling.mobiLondonCalling.mobi

LondonCalling.mobiLondonCalling.mobi

Grab your brand/product name now!

LondonCalling.mobi

Peer recommendations

LondonCalling.mobiLondonCalling.mobi

Peer advocacy is the new 118 / 411

Must read: http://bit.ly/ad2020

LondonCalling.mobiLondonCalling.mobi

Automated twitter search has a way to go…

LondonCalling.mobiLondonCalling.mobi

The power of trusted networks = new currency

LondonCalling.mobi

Can we advertiseon social networks?

LondonCalling.mobibit.ly/4rules

Listen

Learn

Engage

Integrate

LondonCalling.mobi

Social Media Monitoring – 1st step

LondonCalling.mobi

Social media is personal media

LondonCalling.mobi

The Mad Men need to change their approach

LondonCalling.mobi

What’s wrong with this picture ?

LondonCalling.mobi

The advertising world has to change

LondonCalling.mobi

The glittering allure of the mobile society

1. Mobile is personal – it is my media

2. Mobile is always carried – the city in my pocket

3. Mobile is always on

4. Mobile has a built in payment mechanism

5. Mobile is there at the point of creative impulse

6. Mobile can recount the audience

Source: Alan Moore http://bit.ly/m-allureNovember 2008 commissioned by Microsoft

LondonCalling.mobi

Social media is just like real life!

LondonCalling.mobi

Social + mobile = ?Not only what are you doing but where are you doing it

Value/Loyalty

Mobile Social

€

LondonCalling.mobi

Social + mobile = ?What's in it for me where I am right now?

Value/Loyalty

Mobile Social

€

LondonCalling.mobi

Foursquare – location meets social

€

LondonCalling.mobi

Could Foursquare be the next twitter?

€

LondonCalling.mobi

Social media + loyalty

€

LondonCalling.mobiLondonCalling.mobi

Foursquare Mayors get $1 off a Starbucks Coffee

LondonCalling.mobi

Foursquare ticks all the boxes

User generated location updates Permission based Loyalty component Share with and find your friends Statistics for advertisers and brands Competitive / game element Simple to access from your mobile

LondonCalling.mobi

Making money from mobile & social?

LondonCalling.mobi

Turn mashups into money

LondonCalling.mobi

“Ultimately advertising must sell...or else”David Ogilvy

LondonCalling.mobi

Permission

Privacy

Preference

LondonCalling.mobi

Permissionpeople will decide what they see / receive / engage with

Privacy

Preference

LondonCalling.mobi

Permission

Privacypeople will decide where their data is and how it is used

Preference

LondonCalling.mobi

Permission

Privacy

Preferencepeople will decide what content they find relevant. Inference and assumption has a limited lifespan

LondonCalling.mobi

twitter @andrewgrill

Follow me on twitter.com/AndrewGrillwww.visibletechnologies.com

email me via andrewgrill.com/contact+44 788 198 6694

Social Media & Mobilewww.LondonCalling.mobi