android affiliate mobile marketing - michael martin - affiliate summit east 2010

Affiliate Summit East 2010

Android Affiliate Mobile Marketing

Michael Martin PMPOwner, Mobile Martin

Topics•Mobile’s Importance to Affiliates

•Android’s Importance to Mobile & Search

•Mobile Search Importance to Affiliates

•Mobile SEO

•Mobile User Behavior

•Mobile Advertising Options

•Other Affiliate Opportunities in Mobile

Why Mobile is Important to Affiliates•1st personal mass media of the 6 before it(print, recordings, cinema, radio, TV, Internet)

•Permanently carried & always on

•Built-in payment mechanism

•Provides real one-to-one marketing

•Most accurate audience measurement

•Allows augmented reality to be used in media

•Mobile Web Will Overtake Desktop in 5 years – Morgan Stanley

Why is Android Important to Mobile & Affiliates?

•Smartphones are used by approximately a quarter of the nearly 250 million mobile users in the US & will be over 50% by 2011 according to Nielson

•Smartphones such as Blackberries advanced mobile email & the iPhone advanced applications while Android is advancing the mobile web

•Google licenses Android essentially for free to a multitude of manufacturers in order to expand this mobile web & search market

Why Does Google care about the Mobile Web & Search?

Why Should Affiliates Care About Mobile Search?

How Does an Affiliate Get Ahead in Mobile Search?

<div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Person"> <span property="v:name">Michael Martin</span> <span rel="v:address"> <span typeof="v:Address"> <span property="v:locality">San Diego</span> <span property="v:region">Ca</span> <span property="v:postal-code">92122</span> <span property="v:country-name">USA</span> </span> </span> <div rel="v:geo"> <span typeof="v:Geo"> <span property="v:latitude" content="32.8675" /></span> <span property="v:longitude" content="-117.2215" /></span> </span> </div></div>

What is a Mobile User Internet Behavior?According to Opera the bulk of mobile web usage is between 8pm & Midnight

What is Mobile User Purchasing Behavior?

•Mobile users are more about finding than searching

•Mobile users purchase based on location & impulse

•Smartphone use is led by Males 24-35 making over $100K

•Same demographic leads in mobile shopping & coupon use

Location-based services provide for retailers a combination of information (deals & products nearby) + financial incentive (mobile coupons & vouchers) which can be compelling for consumers

How Does an Affiliate Monetize Mobile Efforts?

Mobile ads that offer a location generally see an average 8 percent increase in click-through rates over plain-vanilla mobile ads, and click-to-call mobile ads see a 6 percent increase in clicks according to Google

Other Mobile Affiliate Opportunities

•Apps•App Directories•Augmented Reality Advertising & use for Real Estate•Click to Call – Pay per Call•Location Based Ads•Mobile Payment Services•Mobile Casino Games•Mobile Video•Mobile Web Directories•Near Field Communication (NFC) Services•Online to Offline Affiliate Marketing with Mobile Coupons

Thank You

Michael Martin PMP

Twitter: GoogleAndBlog

Mobile Marketing Site: http://www.MobileMartin.com/