andy harmer presentation amsterdam 2012

“The world is a book and those who do not travel read only one

page.” – St Augustine

Thank you for having us!

Thank you for hosting us!

Thank you for lunch

Thank you for re-cycling!

Thank you for the sight-seeing!

Today 12.20 Guest Speaker - Wesley Bosnic, Uniworld 12.40 Emerging River Destinations – Albert Aird 13.40 Lunch onboard Amadeus Elegant 15.00 Trade Fair networking 16.30 Conference resumes 17.20 Closing remarks 17.30 Check in to cabin and free time

This evening

19.00 Evening Canal Cruise

by The Canal Company

20.00 Dinner and stay onboard

by S.S Antoinette and Avalon Vista

PLEASE REMEMBER

• This is a unique opportunity

• We are surrounded by experts

• Tomorrow you will get a lot of information

• Tonight we are surrounded by water...

Please be careful

What is ACE?

Association of Cruise Experts

Here to inspire and support

ACE Offline

ACE Online

In 2013

Between 2008 & 2011, total UK holiday trips abroad fell by 8.7 million

European river cruising grew by 48%

Where are Brits cruising in Europe?

0

5

10

15

20

25

2009 2010 2011

Rhine & Moselle

Danube

Rhine & Danube

Rhone & Seine

Russian

Po

Elbe

Douro

Other

What is happening on the Nile?

0

10

20

30

40

50

60

70

2003 2004 2005 2006 2007 2008 2009 2010 2011

Nile

River Cruising by numbers

• Equivalent of population of Exeter taking a river cruise in 2011

• Worth around £180 million in 2011

• Average price up to £1,574 in 2011

What does a river cruiser look like?

33% have never been on an ocean cruise

37% have been on an ocean cruise

63% of river cruisers have river cruised before

37% are new to river cruise

80% take more than 1 holiday a year

0%

5%

10%

15%

20%

25%

30%

35%

None 1 2 3 4 5 6 ormore

How many holidays a year

61% book within six months of travel

0%

5%

10%

15%

20%

25%

30%

35%

Less than1 month

1-3months

3-6months

6-9months

9-12months

Morethan 12months

2011

Why choose river cruising?

0%

10%

20%

30%

40%

50%

60%

70%

80%

Destinations Price / value Inclusivity

2011

Where do you live?

0%

5%

10%

15%

20%

25%

30%

2011

What newspaper do you read?

0%

5%

10%

15%

20%

25%

30%

35%

So how can you attract a new-to-river cruiser?

• Learn about the products and destinations

• Keep up to date through ACE, webinars and news

• Talk to your customers about the destinations, inclusivity, choice and value for money

• Use your knowledge and expertise

• Make best use of this Expo!

Enjoy the Expo

This evening

19.00 Evening Canal Cruise by The Canal Company 20.00 Dinner and stay onboard

by S.S Antoinette and Avalon Vista

• Tomorrow you will get a lot of information • Tonight we are surrounded by water... Please be careful

Tomorrow 7.30 – 8.30 Check out, bag drop and Breakfast onboard S.S Antoinette

and Avalon Vista 08.50 All meet outside Avalon Vista to join ship visit groups 9.00 –14.00 Ship Visits onboard: AMA Waterways AMA Dante Titan/Uniworld S.S Antoinette Avalon Waterways Avalon Vista The River Cruise Line Switzerland II Shearings Da Vinci Amadeus by Lüftner Amadeus Elegant 14.00 Embark Da Vinci for lunch courtesy of Shearings 15.30 Bike Tour (optional) sponsored by The River Cruise Line 17.30 Finish and transfer to airport

Have a good evening