andy rachleff, wealthfront presentation at lean startup sxsw
Post on 25-May-2015
1.822 Views
Preview:
DESCRIPTION
TRANSCRIPT
Customer DevelopmentAndy RachleffFounder & CEO
Those who can’t do, teach.
Customers(Demand)
Managers(Supply)
Always start with a measureable customer
hypothesis
(It’s just the scientific method applied to business)
Our First Version (The Concierge Model)
Crawl before you walk.
(Pencil & paper can be just as valuable as software)
Lesson #1
2
4
1
5
Understand the most important attribute of your product.
Lesson #2
(For us, it’s simplicity)
6
7
8
9
10
11
You don’t need a designer to do customer development.
(It’s better to have a “UX developer”)
Lesson #3
11
Not everyone should like your idea.
(Don’t be afraid to take risks)
Lesson #4
Lessons Learned
Crawl before you walk
Understand the most important attribute of your product
You don’t need to be a designer to do customer development
Not everyone should like your idea
During the discovery phase, it’s more important to learn and
iterate than to execute.
The Most Important Lesson
top related