anheuser-busch inbev digital media strategy

By  Meredith  Grimm  

What  do  you  think  of  when  you  hear  the  name  Anheuser-­‐Busch?  

  Super  Bowl  ads    Sponsorships  

It’s  time  to  expand  in  the  digital  

marketing  arena.    

  Age-­‐Restricted  Audience    Tech-­‐savvy   Mobile  users  

  Google  Analytics    Facebook  Presence  

  Beer  in  the  palm  of  your  hand,  but  less  sticky.   Mobile  Engagement  

  “Me  Time”  

  Commercials    Sports  Clips  and  Statistics  

  Insider  Information    Social  Media  platforms    Making  the  brands  accessible  

  Partnerships  with:    YouTube    Sports  Teams    Facebook    Local  Bars  

  Cross  promotion    Use  of  new  media  through  “traditional”  means  

 $100  million  total    Budweiser  efforts    Bud  Light  efforts  

 Multi-­‐Faceted  Campaigns    At  least  40  hours  a  week  

  Great  brands  need  great  marketing.    Comprehensive  marketing  effort.    Direct  access  to  consumers.    Engagement  can  be  better  than  money.