annual report for our overseas partners center for international studies
Post on 04-Jan-2016
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Overview of Presentation
Five Year Review of CIS
Enrollment trends and projections
Marketing plan for study abroad
Marketing plan for full degree
Q&A
Where We’re At Now…..
Over 850 alums from 300
institutions
Enrollments ↑ Avg of 50%
Increase in partners
New locations
CIS Enrollments Since 2000
0
50
100
150
200
250
300
2000 2001 2002 2003 2004
Full Degree
Summer
Semester/Year
Where are our programs?
41%
15%3%
7%
16%
7%
4%7% Australia
New Zealand
Ireland
Italy
England
Scotland
Spain
Sweden
Where do our students go?
32%
11%6%6%
22%
11%
6%6% Australia
New Zealand
Ireland
Italy
England
Scotland
Spain
Sweden
Where we’re going……
050
100150200250300350400450500
2000
2001
2002
2003
2004
2005
2006
2007
2008
Full Degree
Summer
Semester/Year
Full Degree: 2005 Marketing PlanWhere students find us
6%3%
83%
1%7%
Partner Uni Referral
U.S. Uni Referral
Web Search Engines
Grad Fairs
Student Referral
1%
88%
10%
1%
0%
Inquiry Sources - Total Inquiry Sources – Applicants
Full Degree: 2005 Marketing PlanOverview
Increase conversion yield Find innovative ways to reach potential post-
grad students Increase outreach to undergrads Work with partners to promote academic
specialties
Full Degree: 2005 Marketing PlanConversion
Need better communication between student and overseas uni
Assign staff and/or current student Communication plan
– CIS– Overseas Uni assistance
Full Degree: 2005 Marketing PlanAffiliation with CIS
Free advertisements:
– CIS Website
– Monthly Newsletter
– Full degree guide
The Graduate Market
2000-01 – 1.24 million bachelor degrees earned in U.S.
2012-13 – projection is 1.5 million bachelor degrees earned
2000-01 – 468,000 master’s degrees earned 2012-13 – projection is 556,000 master’s degrees
earned Amount going overseas?
– AEI, British Council, Trade NZ, Ireland
*Stats from National Center for Education Statistics – http//:nces.ed.gov
Full Degree: 2005 Marketing PlanPostgraduate – Gradschools.com
Hompage feature Results Recommendations
Full Degree: 2005 Marketing PlanPostgraduate
Individualized Programs
Tool for faculty to market
Package of products
Full Degree: 2005 Marketing PlanUndergraduate/Postgraduate - Prospector
Student Prospector Newsletter feature Ability to reach only those
interested in going overseas
Target by a variety of ways
The Undergraduate Market
Market Size – 3 million graduates in 2005 Market Growth – 3.17 million by 2013 Students going abroad?
– AEI – estimates 2000 total undergrad/grad– British Council -2000/year– Trade NZ - ???– Ireland-???
*Stats from National Center for Education Statistics – http//:nces.ed.gov
Full Degree: 2005 Marketing PlanUndergraduate - NACAC
Different from NAFSA Expectations Results News from AEI Recommendations for
2005
Full Degree: 2005 Marketing PlanUndergraduate – College Guide
College Guide Reaches top high
school students at their home
Online is key Results Recommendations
Mailings With CIS
– Boarding Schools– Independent Counselors– Other
On your own with mention of CIS
Full Degree: 2005 Marketing PlanUndergraduate
Full Degree: 2005 Marketing PlanUndergraduate
Individualize Visits/Tours
Results from this year
Recommendations
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