anvil advanced social media webinar - nov. 2011

Advanced Social Media StrategiesBuild Brand, Create Customers and Energize Evangelists

Presented by:Kent Lewis (@KentLewis)President & FounderAnvil Media, Inc.503.260.6700kent@anvilmediainc.com

About Anvil Media

Anvil Media, Inc. is digital marketing agency specializing in search engine marketing services, including search engine optimization, pay-per-click management,  online reputation management, mobile & social media marketing services.

Some of Our Clients

100% of account team Google AdWords & Analytics certified100% of account team published and spoken in the industryHigh client & employee retentionFounding member of SEMpdx trade associationSocial Media & PPC Training partner with OMI & WhartonExpertise in technology and entertainmentMajority of clients come from word-of-mouth and referralsAward winning: PBJ Fastest Growing, Inc 5,000, AMA MAX

Anvil Key Differentiators

Agenda

Social Media BackgroundPlatform Updates

FacebookTwitterLinkedInGoogle+YouTube

SlideShareQuoraFoursquare

Resources & Q&A

Social Media Trends

Social Media Trends

Key Social Media Strategies

• Community building   20.41%• Blogging      19.39%• Social monitoring (and responding)     

19.39%• Providing customer support 15.31%• Creating videos      12.24%• Microblogging      7.14%• Participating in groups, forums, Q&A sites 6.12%

Social Media Trends

Benefits of Social Media

Gain industry and constituent insightsProvide affordable customer serviceCreate or extend brand awarenessBuild community & thought leadershipGenerate measurable top line revenue

Social Media Success Factors

RelevanceValueCommitmentHonesty Transparency

Social Media: E=MC2 Strategy

(E) = Engagement & Empowerment(M) = Monitoring & Measurement (C) = Connect, Create, Communicate &

Collaborate

Facebook: Lion Brand R&D (Polls) Contests & promotion Tools: Wildfire & NorthSocial

Facebook: gDiapers Targeted advertising Engagement up 156% Revenue up 222%

Facebook: Intel Customized interface Embedded & linked videos Deals tab promotes sales

Twitter: Cox Customer service Dedicated team Tool: Parature

Twitter: Hotel Max Sales & support strategy 2x SoMe Award winner Tool: HootSuite

Twitter: TNC Promoted Tweets Promoted Trends Promoted Profiles

LinkedIn: Axway Targeted ads 25% conversion rate Lowest CPA ever

LinkedIn: Formic Media Services tab w/ API New Company status updates Request recommendations

LinkedIn: Dell Product & Service Spotlight Embedded YouTube video 101 recommendations

Google+: Facebook Killer? Create & join Circles & Hangouts Business profiles rolling out Higher SEO-value

YouTube: Insight Schools InVideo Ad Placements 375% better CTR than display View-through conversions 2x

YouTube: Diane Morgan “How To” thought leadership Embed videos on website Increases book sales

YouTube: Cisco Customized channel Extensive content & engagement Integration with Twitter & Facebook

SlideShare: Formic Media Create & optimize profile Upload & optimize slides Utilize for research & sales

Quora: Q&A Ask & answer questions Syndicate to blog & Twitter Secure Best Answers Alternatives: Focus, LinkedIn

Foursquare: Check-in/LBS Claim listing & ad Specials Monitor tips & reward Mayor Consider News Page & Badge New NFC feature rolling out

Summary

Customize profiles, using latest tools & techFocus on R&D & customer service via socialOptimize profiles to increase visibility in

searchCreate educational “thought leadership”

contentDevelop sales-centric content strategiesTest advertising on social all platformsTreat social fans & followers as affinity

partners

ResourcesArticlesDeath by Discount: How Brands Fuel Unrealistic Consumer Expectationshttp://blogs.imediaconnection.com/blog/2011/10/24/death-by-discount-via-social-media/9 ways to Lose Friends and Alienate People in Social Media http://www.imediaconnection.com/content/30157.aspHow to Become a Social Media Guru in 3 Easy Stepshttp://blogs.imediaconnection.com/blog/2011/07/23/3-step-social-media-guru/Advanced LinkedIn Strategies for Marketershttp://www.imediaconnection.com/content/29335.asp5 Reasons for Brands Not to Outsource Social Media Marketinghttp://blogs.imediaconnection.com/blog/2011/03/14/outsourcing-social-media-management/Why Only Idiots Promote Their Brand’s Facebook Page via Traditional Mediahttp://blogs.imediaconnection.com/blog/2011/01/19/facebook-vs-traditional-media/6 Social Media Platforms At-a-Glancehttp://www.imediaconnection.com/content/24165.asp

WhitepapersThe Marketer’s Guide to Getting Started with Social Media Marketinghttp://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/social-media-marketing-white-paperThe Marketer’s Guide to Location-Based Social Networkinghttp://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/location-based-social-networking-whitepaperThe Marketer’s Guide to Optimizing Your Web Content for Search Engineshttp://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/seo-white-paperThe Advanced Guide to Pay-Per-Click (PPC) Marketinghttp://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/advanced-pay-per-click-marketing-white-paper

Recommended Services

Social Media Audit & Plan (contact for pricing)Comprehensive competitive benchmark auditKey Performance Indicator (KPI) selectionPlatform selection (based on audience &

objectivePlatform optimizationContent strategyAnalytics & measurement planTool and multi-profile integration Employee guidelinesTeam training

Q&A & Next Steps

Kent Lewis President Anvil Media, Inc.310 NE Failing StreetPortland, OR 97212O: 503.595.6050 x223M: 503.260.6700 kent@anvilmediainc.comTwitter & Skype: @kentjlewis LinkedIn: kentlewis

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