“more than creating · “more than creating ... for more details, check it out: facebook...

“More than creating

a Fanpage”

Preview

By Felipe Spina www.ebookfacebookmarketing.com

Facebook alone has +780 million users. Source: SocialBakers

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“More than creating a Fanpage”

Facebook Marketing

Look at the

Red Bull case

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You will learn how to advance in:

Sales

Brand building

Visibility increase

Facebook Marketing

Facebook is already the 2nd source of traffic

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Facebook Marketing

1 fan in Facebook = 20 additional visits to your site

Source: Hitwise Intelligence weblog analyst: http://weblogs.hitwise.com/robin-goad/2011/06/1_facebook_fan_20_additional_v.html

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How much does a Facebook Fan cost?

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Engagement and relationship with your

target-audience wherever they are

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Facebook Marketing

In addition to powerful tools!

Applications for you to boost your fanpage.

And even create your own application.

Facebook Marketing

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Why you are going to “like” this?

Facebook Marketing

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Introduction

After conducting countless surveys regarding campaigns,

presentations and reports of actions especially performed for

Facebook, I was able to notice that there were very few studies

in Portuguese on the tool. I therefore decided to elaborate a

mashup and bring together important information in a single

material.

I hope you like it!

Facebook Marketing

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Who elaborated this? Felipe Spina has been in the web marketing business for

over 8 years, having worked in some advertising agencies,

developing social media planning and actions.

He came across facebook in 2007 and has since then logged

in everyday in search of new opportunities.

For more details, check it out: www.fspina.com

Facebook Marketing

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TARGET-AUDIENCE

Professionals in the digital marketing, communication, advertising fields and users interested in

understanding the tool.

PURPOSE

To develop a strategic view of communication in social networks, presenting the main concepts and

applications available to help in the creation, execution and analysis of results of campaigns that use

digital media.

METHODOLOGY

Handout with cases, simulations and complementary content.

Facebook Marketing

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What you will learn

Program

Applying a strategy

Media planning

Creating a Fanpage

How to add and create applications

Connecting in other medias

Success cases

Presentation of results and reports

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Applying a strategy

What is the challenge/objective?

Is there a communication problem?

Do you know your fans?

Where do you want to arrive?

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Understand how to

use all the

functionalities in this

platform.

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Segmented ads Updating of ads shown to friends

Creation of QUIZ, polls and surveys

Creation of event with possibility of announcing it

Geolocation. Integration of the company’s physical space with the digital environment

Fanpage – page directed toward companies, brands and products

Facebook Application like games, calendars, online sales, music, etc..

Integrate applications with the social networks to share and receive updates

We can work in Facebook with:

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Defining the target-audience

Competitors

Types of campaigns

Using the Facebook Ad

Actions in other media

Reports

Media planning

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Knowing the tool’s resources

Media planning

Do you know what social reach is?

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Creating a Fanpage

How to create a page

Creating a tab

Adding applications

Essential tips

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Cases

Brands,

Products,

Services,

Artists, etc.

They are all there,

and you?

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You will learn how to present reports with the results of your Facebook

Page, ads, in addition to strengthening the relationship and finding out

what your fans liked the most.

Results

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Felipe Spina

felipe@fspina.com.br

www.ebookfacebookmarketing.com

And much more....

Buy the complete eBook www.ebookfacebookmarketing.com and like the fanpage

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