app development and marketing

APP DEVELOPMENT AND MARKETING

An android app for telling you that what is the place famous for along with built in maps and speedometer

SPOT FAMOUS FOR

With SPEEDOMETER

1.Executive summary

Create an android app

Marketing and promoting it

Make it popular and successful

Generate revenue from it

2.Situation analysis

Company overview

This app pinpoints your location and tell you the things for what that spot is famous for and what are things around you famous for

This app also has a Built in Speedometer which can tell your speed with the help of GPS system

Market overviewThere are apps that can tell you about Places nearbyBut SPOT FAMOUS FOR will be first of its own kind which tell you the whole history about the place where you are standing and why is that place famous

CompetitorsPLACES is one of the nearest competitors of SPOT FAMOUS FOR

It tells about the famous places nearby not only their location but also a route to go there

CollaboratorsPartners to the app may be famous Hotels, Street, Shops

Who may give us info about their surroundings

Target customers

This app targets mainly the tourists, travelers, or people who is fond of travelling and knowing places

3.Goal

What is the aim of this app

What it is trying to do

Most travelers often take a guide book with themselves and keep on searching the pages about what is their

This app will be just worth using

It pinpoints your location and will tell everything about that spot

The goal is to replace guide book with this app

Starting with a free version with 5-10 % tourists downloading

Increasing this downloading % up to 80% making it on the go guide

Trying to convert free version users to premium users of the app with some reasonable charges

Making revenue through collaborates and app downloads

4.Strategy

Make the customers realize what this app is worth ofConverting them to Download

Identifying the target customers Tourists Travelers

Workers with field work

Collaborators and communication partners who would give us info about their surrounding and we get revenue from them for doing their ads

Famous Hotels Famous museums

Identifying competitors

Gaining Customer attention

Points of parity and Points of difference

Why is your app better than the others

Social media is the best place for marketing and promotions of mobile apps

Marketing and promotions

Giving links and showing them pics and explaining how it works is best way to do it

5.Tactics

Characteristics, attributes

This app firstly has a Built in GPS Speedometer You can monitor your speed of travelling while you are in Flight, Train, Car, or walking on streets

Other apps tells you famous places around you

This app tell you what is that spot famous for

Free version gives you

GPS Speedometer

Info about your current location

Premium version gives you

Ability to download Data and info about that place and save itAbility to search any place and know what they are famous for without going there

Premium version available for $0.99 per month

And $9.99 per year

Premium app lets you many more additional features

It provides you coupons using which you can get discounts to many famous stores, shops, hotels, etc who are our collaborators.It also provides discount for long term subscribers.i.e. $0.99 per month and $9.99 per year.

It provides search facility

Distribution

Through various android app stores

6.Implementation

Infrastructure

Units managing relations with collaborators

Process to implement strategy and tactics

Achieving goal of no of downloads in a specific time

Earning specific revenue within deadline

Breakeven calculations

7.Control

Performance evaluation

How much growth has the app doneCalculating no. of downloads and revenue

Best case and worst case scenario

Upgrades

Few upgrades to the app based on reviews and feedback

Innovative ideas

few adjustment

new UI

Thank you

DISCLAIMERCreated by HARISH SINGH, IIT ROORKEE, during a marketing Internship by Prof. SAMEER MATHUR, IIM LUCKNOW