app secure marketing strategy

APP SECURE Marketing Strategy

APP SECURESECURE YOUR PRIVACY

App Secure Market ing Strategy

Situation, Goal & Course of Action

SITUATION OVERVIEW

App Secure

Launch an Android application to lock and protect others apps and media (pictures & videos)

Marketing Strategy

Situation Goal

Increase the number of free users and motivate

them to upgrade to premium

Use Google Play Store as distribution platform, use the all-time free Word-of-Mouth marketing & social media

Course of Action

App Secure Market ing Strategy

What is the Current Situation?

SITUATION ANALYSIS

App Secure Market ing Strategy

SITUATION ANALYSIS

1 Company Overview

2 Market Overview

3 Opportunities in the Market

4 Threats in the Market

5 Target Customers

App Secure

1st Application in the Android Market

Marketing Strategy

APP SECURECompany Overview

Highly trained design team for app User Interface

Well trained Coders

Potential Customers: Android Cellular Phone Users

Android MarketMarket Overview

Competitors: AppLock (100 million downloads), LocX (5 million downloads) etc.

Context: Privacy Protection

App Secure Market ing Strategy

Better app locking apps can be created

Opportunities in the Market

Customizability can be improved

More Features can be provided

App Secure Market ing Strategy

Competitors can back-fire with improved versions of their apps

Threats in the Market

App Secure Market ing Strategy

Android Phone users who wish to protect their privacy

Target Customers

App Secure Market ing Strategy

App Secure Market ing Strategy

For the First Quarter

GOALS

Increase free users up to 10,000

For 1st QuarterGOALS

$500 revenue through in-app advertisements & premium upgrades

2% conversion to premium

App Secure Market ing Strategy

App Secure Market ing Strategy

Target MarketsValue Proposition

STRATEGY

Target Market

• Customer Needs: Restrict access of unauthorized personnel to private chats and media

• Customer Profile: Youngsters who don’t want their parents or friends to interfere with their private lives

• Collaborators: Relatives & Friends of company employees to help market the app

• Competitors: AppLock, LocX, etc.

App Secure Market ing Strategy

Value Proposition

1 Customer Value: Provide better security & Personalization

2 Positioning: User friendly, Personalizable, & reliable security app

3 Company Value: In return of the Coding & Designing costs, company gets revenue from advertisements & premium upgrades

App Secure Market ing Strategy

App Secure Market ing Strategy

Product, Service, Brand, Price, Incentives, Communication &

Distribution

TACTICS

Locks apps and media

App SecureProduct

Intruder Selfie

Use pin, password, pattern, fingerprint, face & voice unlock

Special password is activated after 30 failed tries & sent to registered email IDHidden from App Tray. Only user can access the App.

Free but upgrade to Premium with additional features at $0.99

Easy to use & customizable UI

App Secure Market ing Strategy

Service

1 Instant reply to user reviews on Play Store

2 Instant improvements according to user reviews

3 No Cost for services

App Secure Market ing Strategy

Brand

1 Brand: App Secure

2 Slogan: User Privacy at Convenience

3 Meaning: Secure your private apps from people you don’t want to show

App Secure Market ing Strategy

Free but upgradeable to Premium at $0.99 for 1st 6 months. $1.99 after the 6 month period

Price Incentive

50% Discounts on festivities

Bonuses to employees on surpassing goals

Social Media & Word-of-Mouth

Communication Distribution

Google Play Store as sole distributor

App Secure Market ing Strategy

App Secure Market ing Strategy

Infrastructure, Processes & Schedule

IMPLEMENTATION

• Marketing through Social Media: Facebook, Twitter, WhatsApp, Instagram, Pinterest etc

• Collaborators are friends & relatives of employees so no expenditure in this case

Infrastructure Processes

Social Media Marketing

Word-of-Mouth Marketing

App Secure Market ing Strategy

App Secure Market ing Strategy

Schedule

1st Month 2nd Month 3rd Month

Social Media Marketing through friends & relatives’

social media accounts

App Updates according to user reviews on Google

Play Store

Performance Analysis & Future

Planning

App Secure Market ing Strategy