app store optimization 簡單說明

APP STOREOPTIMIZATIONASO？什麼是 ASO？APP 時代生存守則.

rengised. 2012.Mar.03

Roca Chang

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2000年網路泡沫化前後至今，每間公司都要有⼀一個網站

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ANYTHINGAS

WEBSITE

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SEO AGE

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BOOM

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APPLE 為世界帶來了

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ANYTHINGAS

APP

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人人都要有 APP

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IOS APP STORE

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MAC APP STORE

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審核、上架APPLE 國王很嚴格

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但是名稱、描述介紹還滿開放的

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平平都是找「MOVIE」待遇卻不同

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APP 爆炸，找不到Friday, March 2, 12

新時代的救星？Friday, March 2, 12

ASO

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ASO

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ASO

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APP STOREOPTIMIZATION

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為了避免這種情況而被重視

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APP STOREOPTIMIZATION讓您的 App 高人⼀一等！

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SEO VS. ASO

•貴鬆鬆•關鍵字飽和•很多人在弄•到達率不代表收益

•免費•馬上獲利•曝光知名度高•對使用者觀感好

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其實長得跟網頁的道理差不多

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直接把功能、目的標明在名稱

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如果有功能類似的找到自己的不⼀一樣

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吸引用戶的直接元素

•清楚、漂亮、對的 ICON•名稱與功能相符•好的評價

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舉例來說

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設定關鍵字權重做好 UX 研究

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把 REVIEW 搞好別專找槍手寫客套話

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已經有公司專門在搞ASO

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疑？我們有做 APP？

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Q.A

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