apple inc. by shubham chaudhary

APPLE INC.“Stay hungry. Stay foolish.”

CONTENTS• About company.• Vision and

Mission statement.

• History.• Facts.• Best products.• SWOT analysis.• Competitors.• Summary.

ABOUT COMPANY

HQ in Cupertino,

California, U.S.

Founded by Steve Jobs, Steve Wozniak as Apple Computer, Inc.Renamed as Apple Inc. onJanuary 9, 2007.

Designs, develops, and sells

consumer electronics,

computersoftware, and

online services.478 Apple retail stores

in 17Countries.

Website www.apple.com (http://www.apple.com)

VISION AND MISSION VISION -

“Man is the creator of change in this world. As such he should be above systems and structures,

and not subordinate to them.”  

MISSION - “Apple is committed to bringing the best personal computing experience to

students, educators, creative professionals and consumers around the world through

its innovative hardware, software and internet offerings.”

HISTORYApple I -

1976Apple II -

1977

Macintosh-

1984

Steve Jobs discharged

from Apple - 1985

Jobs was brought back as interim CEO -

1997

To save his Apple

$ 233.7 bn in 2015

FINANCIAL HISTORY

FACTS

The fastest growing company in history.

Apple was the first company to mass market

GUI basedComputers.

World's largest IT companyby revenue.

World's largest technology company

by total assets

One billion actively used Apple productsWorldwide.

World's most valuable brand with

a valuation of $118.9

billion.

“Said to be one of the most photographed landmarks in the world.”

THE CUBE

BEST PRODUCTS

iMac iPod iPod Nano iPad

Mac Book AiriPhone 4s iPhone 5s iPhone 5C

WHY APPLE

Unique products.

Innovative design skills.

Continued investment in

R&D.

Genius marketing tactic.Consumer focused marketing.

Looks, feels, and operate

like no other device.

TOP 10 GLOBAL BRANDS 2015

BRAND STRATEGY MODEL

SWOT Analysis

1. Faithful customers

2. leading innovator

3. Strong financial performance

4. Brand reputation

1. High price2. Decreasing market share3. Change in management4. Long term gross margin decline

STRENGTH WEAKNESS

SWOT AnalysisOPPORTUNITY THREAT

1. High demand of iPad mini and iPhone 52. iTV launch3. Growth of tablet and smartphone markets4. Strong growth of mobile advertising market

1. Rapid technological change2. 2013 tax increases3. Rising pay levels for Foxconn workers4. Strong dollar

COMPETITORS

WHAT’S NEXT

SUMMARY

DISCLAIMERCreated by Shubham Chaudhary, ISM Dhanbad,

during marketing internship under Prof. Sameer Mathur, IIM Lucknow.

Prof. Sameer MathurIIM Lucknow