applying human centered design to complex interactive experiences by: adam harrel

Howdy.

Why We Need Human-Centered Design

10YEARS OF

EXPERIENCE

2,080OZ. REDBULL CONSUMED

LAST YEAR

2TOILET TRAINED

CATS

Process is the simple part.

Perfecting the process is the hard part.

BUILDING YOUR TEAM

•De!ne the task in realistic & concrete terms.

•Create a sense of signi!cance.

•Encourage communication from the bottom up.

•Emphasize “getting the job done” above all else.

Creating Task Cohesion

BRIEF YOUR TEAM LIKE POPE JULIUS II

BRIEF YOUR TEAM LIKE POPE JULIUS

DON’T ALIGN STAKEHOLDERS. INSPIRE THEM.

The Research Phase

DON’T BE A SEGWAY

DON’T CONFUSE CUSTOMER RESEARCH WITH SCIENCE

FOCUS GROUP LIKE HENRY FORD

Why Focus Groups Fail

•People can’t predict what they want and don’t understand their own motives.

•Consumers have other motivations for answering and participating.

•The social dynamics effect on people’s answers. 

•Not all consumer input is valid.

CONDUCT QUALITATIVE RESEARCH VIA PHONE

PERSONAS ARE TOOLS. NOT SHORT FICTION.

Life goalsExperience goalsEnd goals

EMPATHY CAN BE A COMPETITIVE ADVANTAGE

EMPATHY CAN BE A COMPETITIVE ADVANTAGEEMPATHY CAN BE A COMPETITIVE ADVANTAGE

DON’T ASSUME EVERYONE USES TECHNOLOGY LIKE YOU DO

Designing The Experience

THINK IN TERMS OF FLOW. NOT PAGES.

PAPER BEFORE PIXELS

CREATIVITY IS A NUMBERS GAME

Understand constraints early to avoid compromise later.

THE DEVIL WHISPERS “LOREM IPSUM”

ESTABLISH A VOICE

BUT, CHANGE YOUR TONE BASED ON CONTEXT

AVOID THROWAWAY DELIVERABLES

HTML WIREFRAMES > BALSAMIQ/AXURE/IPLOTZ

JUST BECAUSE YOU CAN. DOESN’T MEAN YOU SHOULD.

FIND YOUR LOAD BEARING BEAM

INNOVATE AS A LAST RESORT

DON’T BLINDLY FOLLOW TRENDS

Great Design Does Three Things

RESPONSIVE VS. NATIVE APPS

DON’T PRESENT LIKE DON DRAPER

PRESENT LIKE SAUL BASS INSTEAD

PRESENT LIKE SAUL BASS INSTEAD

http://goo.gl/LiOfE7

PRESENT LIKE SAUL BASS INSTEAD

• Set the context

• Introduce the goal

• Explain your rational

• Preempt objections

• Reveal the solution.

• Don’t argue. Clarify.

• Highlight details.

• Look to the future.

TESTING YOUR ASSUMPTIONS

HOW TO DO TESTING IN YOUR CONFERENCE ROOM

Advice on User Testing•Stay lean and don’t overthink it.

•You only need 5-10 people.

•Don’t ask questions. Give tasks and observe.

•Buy a mobile rig (MOD 1000 or MR. TAPPY)

•For desktop use Silverback or Camtasia

The Final Stretch

THE LAST MILE SHOULD BE THE HARDEST

QUESTIONS?