archiving the immediate: how and why archives should approach social media
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http://mappingonlinepublics.net/http://mappingonlinepublics.net/
Archiving the Immediate: How and Why Archives Should Approach Social Media
Assoc. Prof. Axel BrunsARC Centre of Excellence for Creative Industries and InnovationQueensland University of TechnologyBrisbane, Australia
a.bruns@qut.edu.au / @snurb_dot_infohttp://mappingonlinepublics.net/
http://mappingonlinepublics.net/
Why Social Media?
o Social Media:o Facebook: 10+ million users in Australiao Twitter: 1-2 million users in Australiao User-generated content and discussionso Themes from the personal to the public
(news.com.au) (theage.com.au) (abc.net.au)
http://mappingonlinepublics.net/
Background: Researching Twitter
o Mapping Online Publics:o ARC Discovery project, 2010-12:
Assoc. Prof. Axel Bruns and Dr. Jean Burgess, QUTo Methodology and outcomes: http://mappingonlinepublics.net/o Further projects on social media and crisis communication
under development
o Tools for Twitter analysis:o yourTwapperkeeper: API-based data captureo Gawk – open source, multiplatform, programmable command-
line tool for processing CSV documentso WordStat – commercial, PC-only text analysis tool; generates
concept co-occurrence data that can be exported for visualisation
o Gephi – open source, multiplatform network visualisation tool
#spill: 23 June 2010, 6-7 p.m.
#spill: 23 June 2010, 7-8 p.m.
#spill: 23 June 2010, 8-9 p.m.
#qldfloods Tweets10 Jan 2011 11 Jan 2011 12 Jan 2011 13 Jan 2011 14 Jan 2011 15 Jan 2011
http://mappingonlinepublics.net/
#qldfloods @replies
mainstream media
authorities
http://mappingonlinepublics.net/
#qldfloods Themes
From CCI Report on the use of Twitter in the Queensland floods – Shaw et al. (forthcoming, 2011).
Every 20th tweet coded.
http://mappingonlinepublics.net/
#ausvotes: Leaders
http://mappingonlinepublics.net/
#ausvotes: Themes
http://mappingonlinepublics.net/
#ausvotes: Discussion Network
(17 July to 25 Aug. 2010 / All @replies / Node size: Indegree / Node colours: betweenness centrality)
http://mappingonlinepublics.net/
#royalwedding (29 Apr. 2011)
http://mappingonlinepublics.net/
Why Do We Care?
o Historical significance:o Social media coverage as a first draft of the presento Especially Twitter: flat, open, self-organising networko First-hand, unfiltered, direct insights into Australians’ viewso Rich data on specific events and on long-term trends We archive journalistic publications, so why not this?
o Readily available, but easily lost:o Access to rich data (and metadata) through standard APIso Especially on Twitter, limited immediate ethical concernso Ephemeral content which is lost to posterity unless archivedo ‘Big data’, but far from unmanageable Better start archiving now than make up for lost material later
http://mappingonlinepublics.net/
How to Archive Social Media
o Twitter:o U.S. Library of Congress already receives full feed of all
tweetso Made accessible after six-month delay (from when? to
whom?)o Potential to join partnership or set up similar deal for
Australia?
o Twitter access to high-volume tweet feeds via Gnip.como Flat fee + volume cost of US$1/10,000 tweets receivedo Potential to negotiate discount for Australian public
archives?
o Different levels of inclusiveness in trackingo Track all Australian Twitter users? Top 500,000? Top
100,000?o Raw datasets in standard formats, and/or in-house
processingo Show leadership in developing ethical usage protocols
Wine
Adelaide
Food
Fashion / Style / Parenting
Fashion / Magazines
Music / Triple J
Teens / TV Hits
Teens / Short Stack
Filipinos
Perth / PR
Marketing / PR
News / Business
Football (Soccer)
AFL
Sports
Journalism / Politics / News
Celebrities / Media
CricketNRL
Radio
Arts
Julia Gillard
Kevin Rudd
Malcolm Turnbull
Mumbrella
ABC News
Triple J
Mia Freedman
Sunrise on 7
Matt Preston
Wil Anderson
Annabel Crabb
Leigh Sales
Latika Bourke
Marie Claire
Hamish and Andy
Joe Hockey
Laurie Oakes
Tony Abbott
Crikey
TV
7pm Project
Australia on Twitter
(follower/followee network – 140,000 most connected Australia users, of 550,000 processed so far)
http://mappingonlinepublics.net/
The Promise of ‘Big Data’ Research
o Insights on Australian public communication on Twitter:o Micro: @reply and retweet conversationso Meso: hashtag ‘communities’o Macro: follower/followee networks Multiple overlapping publics / networks
o Evidence of processes in the Australian public sphere:o What drives the formation and dissipation of online
publics?o How do they interact and interweave?o How are they interleaved with the wider
media ecology?o How is information disseminated across complex
networks?
http://mappingonlinepublics.net/http://mappingonlinepublics.net/
http://mappingonlinepublics.net/
@snurb_dot_info@jeanburgess@_StephenH@DrTNitins@timhighfield
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