ar/vr - taking the traveler on a holiday...35% of internet usersare interested in exploring travel...

AR/VR - Taking the Traveler on a Holiday

Mike Almeraris: Global AR/VR Gaming and Store Lead

Why AR/VR Matters

Organize the world’s information and make it universally accessible and useful

2017 | Confidential and Proprietary

Organize the world’s experiences and make it universally accessible and useful

2017 | Confidential and Proprietary

VR & AR are the next evolution of computing

2017 | Confidential and Proprietary

Proprietary + Confidential

The Next Computing Platform

SOURCE: Digi-Capital

PC

Internet

Mobile

VR + AR

$16.8B in Gaming $11.5B in Live Events$11.4B in Video

SOURCE: Citi

VR

$9.1B in Hardware $50 Ads Revenue per device$9B in Commerce

AR

How will help scale AR+VR?

Cardboard:Largest Reach of Any VR Platform

Confidential & Proprietary

Motion Tracking Depth Perception Area Learning

Confidential + Proprietary

Color Camera

Depth Sensing

Flash

Motion Tracking Camera

Explore More

2016 | Confidential and Proprietary

1

Indoor Navigation Learn more about

Play More

2016 | Confidential and Proprietary

2

Bring characters into your world Play games that interact with your environment

Shop More3

How can you think about embracing new tech in Travel?

35% of internet users are interested in exploring travel through VR

● High interest in exploring new places, trip planning, sharing experiences. (Source: Frank N. Magid Associates, Oct. 2016)

Some Ideas….On property or in-room experiences via 360/VR Video - (inspire new travel, showcase

meeting/banquet/room spaces)On Property or in-room experiences via on site activations (e.g. headsets in Room? VR Concierges?

AR Device loan program?)In Flight/Airport Lounge ExperiencesWalk Throughs of Rooms/Rentals for POSFully update and make apps VR/AR compatibleVirtual tours of destination-specific places and activitiesEducation of Sales Teams, Travel Agents about the offerings (B2B)Training of Staff for specific work related duties (e.g. housekeeping?)