aso (app store optimization) guide
Post on 14-Jul-2015
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“App store optimization (ASO) is the process of improving the visibility of a mobile app in the app store”
Why App Store Optimization?
According to Forrester, 63% of apps are discovered through app store searches.
“If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest
discovery channel available to your app.” - Kissmetrics
Keywords
• Extremely Important
• Search For Keywords That Rank High
• Include keyword in Title for better ASO
• Monitor Competitor’s keywords
• Don’t use long keywords
Titles
• Include Keyword in Title
• Keep it short (you don’t want it to get chopped)
• Be creative for branding purposes
Reviews
• Encourage Loyal Users To Write Reviews
• Push Notification For Reviews
• Good review = higher retention rate
• Update frequently and fix bugs
Screenshots
• One of the first things people look at
• Make sure it’s clear and describes your app
• Show the main functions of the app
• Localize Screenshots
• Add explainers to screenshots
Icons
• Use Icons That Represent Your Brand
• Keep it simple
• Don’t use words
• 1024 x 1024
• Add Borders (get creative)
Descriptions
• Come up with a strong copy
• Include social proof
• Localize description
• Dont use more than 99 characters(it gets chopped!)
• Use powerful keywords
• First line is most crucial
Updates
• Constant Update Increases Retention
• Keeps users happy and loyal
• Encourages better review
• Encourages referrals
• Fix bugs
• Increases security
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