aspire worldwide ltd presentation
Post on 12-Aug-2015
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Ourselves in the customers’ shoe
• Pricing?
• Is it easy to use?
• Future prospects of it ?
• Is it a secure system?
• What are the advantageous?
• (…)
Most of the time, the answers are from the media. So we need to upload relevant contents.
Ourselves in the customers’ shoe
• what my expert said?
• What is my friends’ opinion?
Most of the time, the answers are from the media. So we need to upload relevant contents.
Relevant content!
• Choose appropriate format
• Composition & targeting
• Distribution
Media help reassure customers increase the satisfation, the brand loyalty and sales.
Appropriate format!
• Animated Video
• Explainer Video
• Customs
• Testimonial
• Video SEO
• Others
Media help reassure customers increase the satisfation, the brand loyalty and sales.
Appropriate format!
• Animated Video
• Explainer Video
• Customs
• Testimonial
• Video SEO
• Others
Media help reassure customers increase the satisfation, the brand loyalty and sales.
Appropriate format!
• Animated Video
• Explainer Video
• Customs
• Testimonial
• Video SEO
• Others
Media help reassure customers increase the satisfation, the brand loyalty and sales.
Appropriate format!
• Animated Video
• Explainer Video
• Customs
• Testimonial
• Video SEO
• Others
Media help reassure customers increase the satisfation, the brand loyalty and sales.
Appropriate format!
• Animated Video
• Explainer Video
• Customs
• Testimonial
• Video SEO
• Others
Media help reassure customers increase the satisfation, the brand loyalty and sales.
Appropriate format!
• Animated Video
• Explainer Video
• Customs
• Testimonial
• Video SEO
• Others
• Emplacement
• Viral
• Video ontoweb
• Video Ad
• Web mediaplayer
Media help reassure customers increase the satisfation, the brand loyalty and sales.
The BIG boxes
Corporativism
•Strong social organization by major interest groups
Marketing
•Communicating the value of our service and building long-term relationships
·
CAMPAIGN !
Mindset : - Word use - grouping Strategy: - Organics - Adverts (CPC) TOOLs: - SEMrush - Adwords
STRATEGY
Keyword group
TACTIC targeting
CREATE Content
IMPLEMENT Split test
MONITOR & REDEFINE
CAMPAIGN !
Time plan : - Content
decision - Formats - How often
STRATEGY
Keyword group
TACTIC targeting
CREATE Content
IMPLEMENT Split test
MONITOR & REDEFINE
CAMPAIGN !
Digital content : - Landing sites - Social net - Global content
STRATEGY
Keyword group
TACTIC targeting
CREATE Content
IMPLEMENT Split test
MONITOR & REDEFINE
CAMPAIGN !
Using 2.0 : - Redirecting - Social net - Post content
STRATEGY
Keyword group
TACTIC targeting
CREATE Content
IMPLEMENT Split test
MONITOR & REDEFINE
CAMPAIGN !
Evaluating: - Deep emotions - Drive traffic TOOLs: - Google analytics - HootSuite - Netvibes
STRATEGY
Keyword group
TACTIC targeting
CREATE Content
IMPLEMENT Split test
MONITOR & REDEFINE
What can I do ?
Compile: - Competitors report - Patnership - FAQs (DocBook XML) - Graphic - Web usability - Contact list - Media alignment
DOES IT DO?
STRUCTURE
WE¨’RE DOING
THE DAY
HOW’S THINGS?
Take in action point & show all on table
What can I do ?
Compile: - Competitors report - Patnership - FAQs (DocBook XML) - Graphic - Web usability - Contact list - Media alignment
DOES IT DO?
STRUCTURE
WE¨’RE DOING
THE DAY
HOW’S THINGS?
Take in action point & show all on table
What can I do ?
Follow strategy: - 1st Organic (global) Competitor hole as our first campaign: - Cashback QR - Loyalties QR - Providers QR - Shop QR
DOES IT DO?
STRUCTURE
WE¨’RE DOING
THE DAY
HOW’S THINGS?
We can include adverts and impact media as 2nd phase
What can I do ?
Follow strategy: - 1st Organic (global) Competitor hole as our first campaign: - Cashback QR - Loyalties QR - Providers QR - Shop QR
DOES IT DO?
STRUCTURE
WE¨’RE DOING
THE DAY
HOW’S THINGS?
We can include adverts and impact media as 2nd phase
What can I do ?
Corporative content Social brand, professional profile, interesting news, IT meetings, bussiness-ship, customer services… Marketing content Social sales, campaign , tips &tricks, friendly content, testimonial , events, challenge, loyalties policy…
DOES IT DO?
STRUCTURE
WE¨’RE DOING
THE DAY
HOW’S THINGS?
What can I do ?
Corporative content Social brand, professional profile, interesting news, IT meetings, bussiness-ship, customer services… Marketing content Social sales, campaign , tips &tricks, friendly content, testimonial , events, challenge, loyalties policy…
DOES IT DO?
STRUCTURE
WE¨’RE DOING
THE DAY
HOW’S THINGS?
What can I do ?
Content mangament: - 1Motion animation - 1 weekly video of
Customers Marketing - Social communication
every day
DOES IT DO?
STRUCTURE
WE’RE DOING
THE DAY
HOW’S THINGS?
It can be added annuals event and a media report.
What can I do ?
Content mangament: - 1Motion animation - 1 weekly video of
Customers Marketing - Social communication
every day
DOES IT DO?
STRUCTURE
WE’RE DOING
THE DAY
HOW’S THINGS?
It can be added annuals event and a media report.
What can I do ?
Performance: - Upload content - Coments moderation - Events reporter - Filming set - Brainstorming - Camera man (…)
DOES IT DO?
STRUCTURE
WE’RE DOING
THE DAY
HOW’S THINGS?
Evaluate and carry on with next phase.
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