asps/psef/asms annual meeting los angeles 15october2000

ASPS/PSEF/ASMSAnnual Meeting

Los Angeles15October2000

NOW THAT’S B-I-G!

“The period 2000-2002 will bring the single greatest change in

worldwide economic and business conditions since we came down from the trees.”

David Schneider & Grady Means, MetaCapitalism

White Collar Revolution!

The World Is Your Oyster!

DISTINCT … OR EXTINCT!

“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.”

Michael Goldhaber, Wired

Women and new-economy

management …

The New Economy …

Shout goodbye to “command and control”!

Shout goodbye to hierarchy!

Shout goodbye to “knowing one’s place”!

“On average, women and men possess a number of different innate skills. And current trends suggest that many sectors of the

twenty-first-century economic community are going to need the natural talents of women. … Women’s facility for networking

and reaching consensus will become more and more important as companies dismantle hierarchical management structures and

emphasize egalitarian team playing.”

Helen Fisher, The First Sex: The Natural Talents of Women and How They are Changing the World

“Tomorrow belongs to women.”

Helen Fisher, The First Sex: The Natural Talents of Women and How They Are

Changing the World

“Boys are trained in a way that will make

them irrelevant.”

Phil Slater

N.W.O.: Was-Is • Pine-paneled Office• Address: 1 Big Man Plaza• Secretary• Suit • Formal • Rank conscious• Pretense (“Failures are for fools.”)• I love “Yes men”• Self-contained• White is the color of gold

• Seat 9B, UA233• Address: Anne@Corp.com• Typing: 60 WPM• Casual M-F• Approachable• We are a HOT Team • Screwing up is as normal

as breathing• I love Misfits!• I love partners• Rainbow rules!

The Death Knell for Ordinary:

Pursuing Difference!

“The ‘surplus society’ has a surplus of

similar companies, employing

similar people, with similar educational backgrounds, working in

similar jobs, coming up with similar

ideas, producing similar things, with

similar prices and similar quality.”

Kjell Nordstrom and Jonas Ridderstrale, Funky Business

Web World Is the World!

www.cyveillance.com

08.30.2000/1221AM:

2,461,940,629

www.cyveillance.com

10.15.2000/0217AM:

2,797,588,916

46 days, 1 hour, 56 minutes …

+335,648,287

Anne Busquet/ American Express

Not: “Age of the Internet”

Is: “Age of Customer Control”

“The Web enables total transparency. People with access to relevant information are beginning to

challenge any type of authority. The stupid, loyal and humble

customer, employee, patient or citizen is dead.”Kjell Nordstrom and Jonas Ridderstrale,

Funky Business

Women Rule!

?????????

Home Furnishings … 94%Vacations … 92%

Houses … 91%Bank Account … 89%

Health Care … 80%Consumer Electronics … 51%

Cars … 50%+/80%Etc.

Women and Healthcare

Women are … more dissatisfied, frustrated by the way they are treated and spoken down to by physicians, seek more information, are more pressed for

time … and make 75% of health care decisions and control 2/3 of health care $

$$$ [and constitute 2/3 of health care employees].

Source: Patricia Braus, Marketing Healthcare to Women

Read This Book …

EVEolution: The Eight Truths of Marketing to Women

Faith Popcorn & Lys Marigold

EVEolution: Truth No. 1

Connecting Your Female Consumers to Each

Other Connects Them to Your Brand

“The ‘Connection Proclivity’ in women starts early. When asked,

‘How was school today?’ a girl usually tells her mother every

detail of what happened, while a boy might grunt, ‘Fine.’ ”

EVEolution

Weight Watchers International “Model”

“What if ExxonMobil or Shell dipped into their credit card database to help commuting women

interview and make a choice of car pool partners?”

“What if American Express made a concerted effort to connect up female empty-nesters

through on-line and off-line programs, geared to help women re-enter the workforce with today’s

skills?”

EVEolution

“Women don’t buy

brands. They join them.”

Faith Popcorn, EVEolution

“Honey, are you sure you have the kind of money it takes to be looking at a car like

this?”

“Excuse me, doctor, but it’s my neck that’s

in pain!”

STATEMENT OF PHILOSOPHY: I am a businessperson. An analyst. A pragmatist. The enormous social good of increased women’s

power is clear to me; but it is not my bailiwick. My “game” is haranguing business leaders

about my fact-based conviction that women’s increasing power – leadership skills

and purchasing power – is the strongest and most dynamic force at work in the American

economy today. Dare I say it as a long-time Palo Altan … THIS IS EVEN BIGGER THAN THE

INTERNET!

Tom Peters

Speaking of Enormous

Opportunities

2000-2010 Stats

18-44: -1%55+: +21%

(55-64: +47%)

Aging/“Elderly”

$$$$$$$$$$$$“I’m in charge!”

Priorities: Aging/“Elderly”

Experiences … Convenience … Comfort

… Access … Respect!

Embracing anAge of

Self-Determination!

“You are the storyteller of your own life, and you

can create your own legend or not.”

Isabel Allende

Anne Busquet/ American Express

Not: “Age of the Internet”

Is: “Age of Customer Control”

“Such a critical mass of older women with a tradition

of rebellion and independence and a way of

making a living has not occurred before in history.”

Gerda Lerner, historian

“Savior for the Sick”

vs.

“Partner for Good Health”

Source: NPR/VPR 08.15.00

I’m in charge. (Period.)

Respect my intelligence.

(It’s my life. I, too, was born with a brain.)

Forget the WHITE COAT.

Show up on time.

Leadership!

Brand Leadership!

“A key – perhaps the key – to leadership is the effective

communication of a story.”

Howard Gardner Leading Minds: An Anatomy of Leadership

“Create a Cause, not a ‘business.’ ”

Gary Hamel, Fortune (06.00), on re-inventing a company (Exemplar #1:

Charles Schwab)

“A leader is a dealer in hope.”

Napoleon