assignment 2 - a crash course on creativity, stanford
Post on 14-Jul-2015
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Assignment 2 - by Johanna HampusA Crash Course on Creativity, Stanford
INSIGHTSCollected from 6 different shops in and
around Zurich, Switzerland
Authentic Experiences
If the shops are representing products from a specific country or region, it's important to give the customer an authentic experience as soon as they walk through the
door, i.e. by having a native shop assistant, regional music and fragrance as well as the way you display products and
include original artifacts.
Doors matter
Automatic doors are more frequently used by supermarkets and convenience stores. Manual doors on
the other hand immediately gives the shop more of a personal feel and uniqueness. First impressions matter!
Maximize spaces
There are clever ways to display products in small places and there are cluttered ways to display products in small places. White spaces with a high source of natural light
lends itself to this easier. Consider displaying less products or introduce mirrors.
OPPORTUNITIESTo be used by any retail outlet
QR Codes
Introduce corresponding QR codes for each one of your products. Why? The customer can easily find out more about the product, price, designer, matching options by
using his/her own smartphone or a special device provided by the shop.
Interactive Mirrors
Each shop that I visited had at least one mirror and most shops used more than three mirrors. To provide more value for the customer, shops could install interactive
mirrors where customers could capture shots of themselves or products and immediately upload to various
sharing services to get feedback from friends or for later reference/review.
Highlight Products
All shops used some technique to make certain products stand out, some were innovative and others were not.
There are still a million ways to innovatively draw customers' attention to particular products and this area
could definitely be expanded.
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