attitude basis, certainty, and challenge alignment: a case … · 2009-01-17 · chris pullig;...

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Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand ...Chris Pullig; Richard G Netemeyer; Abhijit BiswasAcademy of Marketing Science. Journal; Fall 2006; 34, 4; ABI/INFORM Globalpg. 528

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