attracting and employing young people · attracting and employing young people jayne cullen – tmp...

Attracting and Employing Young People

Jayne Cullen – TMP Worldwide

Why Bother?!

Lovely Jobs v Lousy Jobs

What do 16 Year olds do?

33

37

12

4 3

11

0

5

10

15

20

25

30

35

40

Where are young people two terms after

finishing GCSEs? • Just 5% do apprenticeships

(registered as FE in the table)

FSM: 18% not in a

sustained destination + just

23% in school sixth forms

What do they do?

• What % of young people take at least one A-level?

41%

• 260k doing A-levels; 150k other level 3; 200k NEET or lower level

vocational qualifications.

A-level 41%

High level vocational

24%

NEET/lower level

vocational 35%

Where do A level students go?

64% of young people were in a sustained

education,with:

8% at a further education college

2% at a school sixth form or sixth form college

2% on an apprenticeship at these institutions and

52% at a higher education institution - with one per

cent at Oxbridge and another 8% at other Russell

Group universities

And regionally London fairs well with 61% at KS5

entering HE

So back to....

Methodology

• An online survey was completed by 1,739 individuals • Focus groups amongst pupils aged between 16-18 – Manchester and Birmingham

• We also interviewed parents of children aged 14-18

• Fieldwork was conducted in December 2013

Who responded?

Under 16

16

17

18

19

Over 19 72% 28%

Locational spread was geographically representative

To Uni or not to Uni?– that is the question?

What do you intend doing after school?

University

Other Options

What do you intend doing after school?

•The % of men looking at non-uni alternatives is far higher this year than that of women •Organisations seeking to recruit a gender-diverse workforce will have more of a struggle this year

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Men this year Men last year Women this year Women last year

World of work

University

Why do you want to go to university?

To follow my career path

For the love of my subject

A degree equates to success

To get a good job requires a degree

For the social life

It gives me another 3 years before I have to make a life choice

My parents want me to go I am not ready for work My school expects me to go

•A degree is firmly equated with self esteem •A significant proportion cannot conceive that they can get a good job without a degree •In the absence of detail, many feel they are not prepared to make key career choices at 18

...segmenting those going to university

The “Followers” are no longer statistically significant, the “Socialites” are now a group of interest

“Want to stay in education” “Its the next natural step” “Have to get a degree to follow my career path” “Need a degree to be successful”

“Want to experience the social life”

The Socialites

The Climbers

The Drivers

The Learners

The Followers

Are you interested in finding out about other options other than university?

•This is a significant shift from last year’s near 50/50 split – there is far more openness as regards non-uni alternatives •59% of those intending to go to uni remain open to other options

Yes

No

What options outside of university are you interested in?

Gap year 41%

Full time job 11%

Part time job 5%

College 13%

School leaver scheme 3%

Apprentice scheme 17%

Don't know 10%

Top industry choices

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

Media & Publishing Health & Public Services Education Medicine Law Engineering Banking Accountancy

This Year Last Year

•It is hugely surprising that key growth sectors such as engineering and medicine have declined as professions of choice

Why do you think you might not go to university?

I can get qualified without the debt

I can start making money

The rise in tuition fees

Uni doesn't guarantee a good job

There are lots of good apprenticeships

There are lots of good school leaver schemes

Those not going to uni... University doesn’t guarantee a good job Looking to get qualified and avoid debt

The Qualifiers The Independents The Cautionaries

Want to be financially independent

Careers advice

At what moment did you start thinking about the future?

0% 5% 10% 15% 20% 25% 30% 35%

Before starting GCSE's

Whilst studying for GCSE's

When choosing AS Levels

Whilst studying for AS levels

When starting A levels

Whilst studying for A levels

•Timing is key to engaging with these audiences and making a difference in terms of career choices

Where would you go first for careers advice?

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

School / college careers teacher

School/college website Local careers/job centre Parents Academic form tutor Other teacher Library Newspaper Internet Other

Careers advice Q. Have you received any job information and advice in school/college?

Yes

No

•Nearly 1 in 4 stated that they have had no job information when in school • Worse, those planning on leaving education after school were 15 times less likely to have careers related appointments in school

“I sometimes feel that the bottom third of pupils are left out since the school knows they won’t go to Uni” – Parent Interviewee

Careers advice Q. What % of careers advice is focused on university choices rather than career or job advice?

0%

5%

10%

15%

20%

25%

None 10 20 30 40 50 60 70 80 90 100

• 49.9% thought over 3/4 of all careers advice was geared towards university • 45.5% of those planning on not going to university say the same thing, this is supplying them with irrelevant information

Twitter: @tmpworldwideuk LinkedIn: TMP Worldwide UK tmpw.co.uk

For more information on the School Leaver market as well as the Graduate Market please feel free to contact me.... jayne.cullen@tmpw.co.uk