au ama 10.15.14

Survival Guide

For Young Marketers

HELLO!Rebecca Randall

www.linkedin.com/in/randallrebecca/

Fun Fact!I learned sign language before English.

First Communications1

My Role2

PPC

SEO

Remarketing

Email

Survival Guide3

1) Read & Write. A lot.

• Having content on your website allows you to be looked at as an

industry though leader.

• Be able to write about thing you do not know much about

• Content = more visits to your site

2) Broaden your knowledge base

& be self-motivated to learn.

• Understand basic HTML/CSS

• Basic skills in Photoshop• Adobe Photoshop Classroom in a Book

• Pay attention in sales class

• Hubspot.com & Marketo.com resources• Organize with Evernote

Do you know how to do this?

3) Learn to numbers.

• Marketing is all about statistics• Prove ROI for every

campaign

4) Take part in projects at your internship that provides you with experience you can

quantitate.

5) Two different types of internships.

• In-house vs Agency

• B2B vs B2C

6) Don’t get hung up on working for a big name company.

7) Create a LinkedIn account.

• Don’t just use it as an online resume. Be active.

8) Confidence.

• There is such a thing as too many questions, and managers hate it.

• Voice your ideas, don’t be scared to be wrong.

9) AMA

• Don’t just be a paying member• Challenge yourself, take part in

competitions.

THANK YOU&

Good Luck!