audience discovery exercise
Post on 22-Jan-2018
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Digital Technology & Social Media for Entrepreneurs
Audience Discovery Exercise
Describe your audience from a HELICOPTER perspective. Write below the broader characteristics of your average or typical customer/fan. Use generic descriptions such as:
Age
Gender
Geographic location
Online/Offline
Etc
Describe your audience from a DIRT DIGGER perspective. Dig deep into the essential characteristics of your audience. Feel free to make several different audience ‘descriptions’. Use specific words such as:
Interests (Hobbies etc)
Passion (Art, Taylor Swift etc)
Values (honesty, religion etc)
Attributes (generous, serious, loyal etc)
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