audience expectations

Who is your audience?

http://www.flickr.com/photos/pedrosimoes7/

http://www.flickr.com/photos/yourdon/3870609298/sizes/l/in/photostream/

Different audiences have different expectations for

news.

http://www.flickr.com/photos/vramak/3499502280/sizes/z/in/photostream/

http://www.flickr.com/photos/familymwr/4930799061/sizes/l/

in/photostream/

http://www.flickr.com/photos/seeminglee/3983055366/sizes/l/in/photostream/

Balance what “they want” against “what they need.”

How will people consume media in 2010 and

beyond?

Some platforms are better for certain stories than

others.

http://www.flickr.com/photos/djbrady/1205519685/sizes/l/in/photostream/

http://www.flickr.com/photos/linkadnan_adnan_asim/3217103713/sizes/z/in/

photostream/

Focus group projectInterview four students (one from each grade) and one faculty member. Ask each person the following questions:

1. What’s the most important job of a high school newspaper?

2. What would make you read the paper every time it came out?

3. Highlights will launch a new website this fall. What sort of content would you like to see, and what content would make you regularly use it?

Remember to tell people this is not for publication.Complete your interviews for Friday’s class.