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AN AUSTRALIAN AN AUSTRALIAN INTERNATIONAL INTERNATIONAL PERSPECTIVE ON PERSPECTIVE ON
TELEMATICSTELEMATICS
Asian Telecom & Information Asian Telecom & Information ExchangeExchange
7 April 20057 April 2005Angus M RobinsonAngus M Robinson
Chief Executive, AEEMAChief Executive, AEEMA
TODAY’S AGENDATODAY’S AGENDA
Australia’s Electronics/ICT IndustryAustralia’s Electronics/ICT IndustryProduct realisation centre conceptProduct realisation centre conceptAustralia’s 3G networksAustralia’s 3G networks3G Test bed project3G Test bed projectAustralia’s emerging telematics Australia’s emerging telematics
industryindustryAEEMA’s international linkages - AsiaAEEMA’s international linkages - Asia
Australian Industry DevelopmentAustralian Industry Development
Electronics Action AgendaElectronics Action Agenda is focusing on is focusing on a unified industrya unified industry a shared visiona shared vision commercialisation of R&Dcommercialisation of R&D industry clusteringindustry clustering an export focus an export focus Branding under Branding under ‘Technology Australia’‘Technology Australia’
ELECTRONICS ACTION AGENDAELECTRONICS ACTION AGENDA KEY FACTS KEY FACTS
National, industry-led, government National, industry-led, government supported strategic approach supported strategic approach approved by Cabinet in June 2003approved by Cabinet in June 2003
Focusing on electronics, photonics, Focusing on electronics, photonics, microelectronics, wireless, microelectronics, wireless, nanoelectronics industry developmentnanoelectronics industry development
ELECTRONICS ACTION AGENDAELECTRONICS ACTION AGENDA- KEY REALISATIONS- KEY REALISATIONS
Electronics and other ICTs are Electronics and other ICTs are pervasive, pervasive, enabling, transforming – ‘horizontal’enabling, transforming – ‘horizontal’
These technologies enable a These technologies enable a whole suite of whole suite of vertical industry sectorsvertical industry sectors such as defence, such as defence, automotive, mining, building and automotive, mining, building and construction, telecommunications etcconstruction, telecommunications etc
Several of these sectors offered Several of these sectors offered substantial substantial opportunities for domestic industry opportunities for domestic industry developmentdevelopment as well as serving as well as serving new new overseas marketsoverseas markets, particularly in North Asia , particularly in North Asia and the USAand the USA
ELECTRONICS ACTION AGENDAELECTRONICS ACTION AGENDA- KEY PROJECTS/ACTIVITIES- KEY PROJECTS/ACTIVITIES
State by state capability mappingState by state capability mapping Industry Capability Mission to North AsiaIndustry Capability Mission to North Asia Development of Development of product realisation centreproduct realisation centre
conceptconcept EIAA linked major projects e.g. telematics, EIAA linked major projects e.g. telematics,
photonicsphotonics Identifying/securing government funding Identifying/securing government funding
opportunitiesopportunities
CENTRE for REALISATION of ADVANCED PRODUCTS
ELECTRONIC andSOFTWARE CO-
IMPLEMENTATION
INDUSTRY PARTNERS
RESEARCH PARTNERS
APPLIED RESEARCH
Innovation TechnologiesManaging Product Design Integrated DesignProcess DesignSystem in PackageIntelligent MicrosystemsIP Re-useDesign for ManufactureWhole-of-Life Design
ADVANCED PRODUCT DEVELOPMENTDesign FlowsSystems IntegrationPrototypingProduct StrategyConcept ProjectsProduct ManagementValidation/VerificationTechnology EntrepreneurshipContract Projects
EDUCATION PROGRAM
INTERNATIONAL PARTNERS
HARDWARE IMPLEMENTATION
Trevor Cole – October 2003
Product Realisation CentreProduct Realisation Centre (PRC)(PRC)
Key Niche Areas - PRCsKey Niche Areas - PRCs
Wireless – 3GWireless – 3G, 802.11, RFID, logistics, 802.11, RFID, logistics Software - business support software, games, Software - business support software, games,
embedded softwareembedded software Intelligent communicating microsystems – smart Intelligent communicating microsystems – smart
agriculture, agriculture, auto electronics/telematicsauto electronics/telematics Digital signal and image processingDigital signal and image processing Opto-Electronics – broadband, sensing, signal Opto-Electronics – broadband, sensing, signal
processingprocessing Medical/scientific devicesMedical/scientific devices
IDENTIFIED AUSTRALIAN INDUSTRY IDENTIFIED AUSTRALIAN INDUSTRY CAPABILITIESCAPABILITIES
Product design and prototype developmentProduct design and prototype development Microelectronics design networkMicroelectronics design network System integration and software System integration and software
developmentdevelopment Contract manufacturing - complex product Contract manufacturing - complex product
development & customer supportdevelopment & customer support Collaborative R&DCollaborative R&D Test beds in advanced western marketsTest beds in advanced western markets Technology and product design licencingTechnology and product design licencing
Australian ICT IndustryAustralian ICT Industry Competitive Advantage Competitive Advantage
“ “ Innovative engineering skills which can Innovative engineering skills which can integrate and adaptintegrate and adapt technologies technologies sourced globally with local field sourced globally with local field knowledge to quickly meet niche knowledge to quickly meet niche market opportunities initially locally market opportunities initially locally and then overseas”and then overseas”
Angus M RobinsonAngus M Robinson
Australia’s 3G NetworksAustralia’s 3G Networks
Currently three 2.5G GPRS, one Currently three 2.5G GPRS, one rural 2.5G CDMA network, and rural 2.5G CDMA network, and one 3G network (Hutchinson)one 3G network (Hutchinson)
Late 2005, Late 2005, two new 3G networkstwo new 3G networks – – Telstra/Hutchinson and Telstra/Hutchinson and Vodafone/OptusVodafone/Optus
One 3G Test bedOne 3G Test bed – Telstra, – Telstra, AdelaideAdelaide
Experimental ProjectsExperimental Projects
Support for innovative Support for innovative initiatives that advance initiatives that advance our understanding of our understanding of mobile opportunitiesmobile opportunities
ExampleExample::Blast Theory mixed Blast Theory mixed reality reality game at the Adelaide game at the Adelaide Fringe 2004 festivalFringe 2004 festival
I Like Frank 2004Players in the real city chatted with players in the
virtual city as they searched for the elusive Frank.
Development and Testing of New Development and Testing of New ServicesServices
Clients test new technologies, rich Clients test new technologies, rich content and applicationscontent and applications
Support for rich media production Support for rich media production initiativesinitiatives
Showcasing of 3G contentShowcasing of 3G content
Other UsesOther Uses
Testbed gives a high level of control over Testbed gives a high level of control over the network environmentthe network environment
Operators can explore issues of deployment Operators can explore issues of deployment for 3G networksfor 3G networks
Demonstration of middleware telco Demonstration of middleware telco platforms by vendorsplatforms by vendors
Main Office 1
Main Office 2
Remote Office
Home Worker
IP-PBX
PBX
PSTN IP Mobile
IP Centrex
Mobile Worker
Data VPNs, initial step to build the trustBusiness Telephony VPNsEnhanced Communication ApplicationsBusiness Applications integration
Managed ServicesIdentity managementSelf service
Networked delivered Networked delivered servicesservices
MotorCar
WHAT IS TELEMATICS?WHAT IS TELEMATICS?
““Telematics combines computing and Telematics combines computing and wireless telecommunications wireless telecommunications technologies to provide the capability technologies to provide the capability to effectively convey information over to effectively convey information over networks, to improve government, networks, to improve government, business, and consumer services”business, and consumer services”
The Telematics ‘RevolutionThe Telematics ‘Revolution’’ Telematics in simplest form is not new Telematics in simplest form is not new
(Am/Fm radios, cell phones etc)(Am/Fm radios, cell phones etc)
Future - Future - much greater integration of cars much greater integration of cars and society than ever beforeand society than ever before
Drivers and passengers want a safer and Drivers and passengers want a safer and more pleasurable environmentmore pleasurable environment within their within their carscars
Telematics - Consumer ApplicationsTelematics - Consumer Applications“Always On-line, Real Time Information Anytime, “Always On-line, Real Time Information Anytime,
Anywhere”Anywhere”5
0m
m
InfotainmentSTBDigital TV Digital RadioDVD MoviesCDMP3GamesMusic downloads
World Wide webPortal
E-mailSMSBluetoothWiFiVoice Control
Voice Portal
Digital PicturesPicture Messaging
Navigation
Concierge servicesRestaurants locationsParking locationsHotel locationsWeather and TrafficTourist InfoAuto AssistLocation based services
Mobile CommerceBook and PurchaseMovie ticketsTheatre ticketsGamingToll payments
TrackingRemote Door unlockStolen car disableDiagnostic monitoringCrash detection
Other Services
SafetySecurity
Revenue SourcesRevenue Sources•Hardware Hardware •SoftwareSoftware•SubscriptionSubscription
Telematics - Commercial ApplicationsTelematics - Commercial Applications““Always On-line, Real Time Information Anytime, Anywhere”Always On-line, Real Time Information Anytime, Anywhere”
Digital RadioCDMP3CB Radio
World Wide webPortalDispatchingStock TrackingSales ManagementQuotes for work
E-mailSMSWireless KeyboardVoice controlWiFi
Voice Portal Navigation
Parking locationsHotel locationsWeather and TrafficAuto AssistLocation based services
Mobile CommerceEFTPOS transactionsToll payments
Vehicle TrackingRemote Door unlockStolen car disableDiagnostic monitoringCrash detectionVehicle ManagementJourney Reports
Other Services
SafetySecurity
Revenue SourcesRevenue Sources•Hardware Hardware •SoftwareSoftware•SubscriptionSubscription
Infotainment
Telematics – “TouchTaxi”Telematics – “TouchTaxi”
50 units rolled out so far50 units rolled out so far Overcoming installation Overcoming installation
issues/challengesissues/challenges Very reliable hardwareVery reliable hardware Advertiser interest is strong Advertiser interest is strong
from Top Tier Advertisersfrom Top Tier Advertisers Updated user interface – Updated user interface –
doubled interaction ratesdoubled interaction rates Roll out in Brisbane, Perth Roll out in Brisbane, Perth
and Adelaide on schedule for and Adelaide on schedule for 20052005
Consortium of suppliers to Consortium of suppliers to Emergency Services Industry (6+ Emergency Services Industry (6+ companies)companies)
Turn Key Solution ProviderTurn Key Solution Provider Local and Overseas MarketLocal and Overseas Market Combined local and Overseas Combined local and Overseas
developed Technologiesdeveloped Technologies Independent of car manufacturers Independent of car manufacturers
although have strategic alliances with although have strategic alliances with themthem
Telematics solutions, GPS, Duress Telematics solutions, GPS, Duress Alarms Alarms
ATS Signature ProjectATS Signature Project
Participants include Participants include Holden Innovation Holden Innovation (GMH), Sensis (Telstra), (GMH), Sensis (Telstra), Intelematics, 3M, Intelematics, 3M, Australian Arrow, Clipsal Australian Arrow, Clipsal
Now installed and Now installed and operating in a GM operating in a GM vehiclevehicle
ATS Signature ProjectATS Signature Project
Turn by turn directions to your required destination
Real-time monitoring of traffic congestion
Real-time roadside camera images
Nearby car park locations, availability and prices
Emergency features e.g. SOS assistance, vehicle alarm monitoring and crash detection
Ability to check tollway balance High-value alerts e.g. traffic
alerts, car service reminders, fuel pricing and weather alerts
Home control systems
The Australian Electrical and Electronic The Australian Electrical and Electronic Manufacturers' Association Ltd (Manufacturers' Association Ltd (AEEMAAEEMA) is the ) is the leading industry body representing Australia's leading industry body representing Australia's information and communication technology information and communication technology (ICT(ICT), ), electronics,electronics, and and electrical manufacturingelectrical manufacturing industries industries
AEEMA members supply AEEMA members supply infrastructureinfrastructure, products , products
and manufacturing-related servicesand manufacturing-related services to Australian to Australian and world markets. Through its 17 industry forums, and world markets. Through its 17 industry forums, AEEMA represents over 400 technology driven AEEMA represents over 400 technology driven organisationsorganisations
AEEMAAEEMA INTERNATIONAL LINKAGES – ASIA INTERNATIONAL LINKAGES – ASIA
MOUs with TEEMA and NIIEPA, MOUs with TEEMA and NIIEPA, strategic strategic framework agreementframework agreement with III (Taiwan) with III (Taiwan)
MOU with HKEIA and Hong Kong Auto MOU with HKEIA and Hong Kong Auto Parts Industry AssociationParts Industry Association
MOU with CECC, ChinaMOU with CECC, China MOU with ICA KoreaMOU with ICA Korea Discussions with ATiS, SingaporeDiscussions with ATiS, Singapore Active member of the World Electronics Active member of the World Electronics
ForumForum Member of APEC Tel Working GroupMember of APEC Tel Working Group
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