australian digital marketing landscape 2016

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DIGITALLANDSCAPE.

AUSTRALIAN

AUSTRALIAN DEMOGRAPHIC

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The average Australian spends a whopping 10 hours and 24 minutes on internet enabled devices every day!

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89% of the population own a smart phone and 62% have access to a tablet.

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•  90% use it to search for information •  78% use it for product information •  41% have made a purchase on their

smartphone

The average Australian household has 2 laptops, 2 smartphones and 2 tablets.

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85% of television viewers are using a second screen (browsing the internet) at the same time as watching tv.

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Internet Usage by Age

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AUSTRALIAN ONLINE AD SPEND

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65% of Australians reach for their mobile within 30 minutes of waking up.

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81%of18–24yearoldsreachforitwithin5minutes.

Australia’s online advertising spend increased 19.8% and outgrew traditional media channels in 2014.

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Advertising Forecast 2015 - 2019

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By 2019, 50c of every advertising dollar will go online.

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Australian online advertising generated $5.642 billion in revenue in the last 12 months.

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Onlineadver=singisexpectedtobecomean$11bindustryby2019.

Digital is forecast to significantly outperform TV, Radio, Newspapers, Magazines & Outdoor over the next 5 years growing a further 11%

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SOCIAL DEMOGRAPHIC

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Over 14 million Australians are on Facebook.

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The average Australian spends 1.7 hours on Facebook every day.

Social demographic

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14,000,000

13,900,000

5,700,000

5,000,000

3,700,000

2,800,000

2,000,000

Facebook

YouTube

Wordpress

Instagram

LinkedIn

TwiOer

Snapchat

UsersbyPla+orm

Users

35% of Australians who discover a company or product on Facebook will share it with their friends.

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The average number of Facebook friends is 338.

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Top 5 industries for Facebook users

That means nearly every Australian on Facebook ‘likes’ and ‘follows’ an FMCG brand!

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Top Facebook Pages by Fans

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SPITFIRE - The Digital Agency 22

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WELCOME TO SPITFIRE.

Level 2, 25 Crummer Road Ponsonby, Auckland, New Zealand T: 09 361 5758 W: spitfire.co.nz

THE DIGITAL AGENCY.

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OURMISSION.Connect people with brands with the most engaging and rewarding experiences possible, creating long term, sustainable relationships that deliver beneficial outcomes for our customers.

KEY FACTS

•  Full service agency offering •  Independently owned and operated •  Partners work in the business •  A dedicated team of highly skilled

professionals •  Flat management structure •  Strategically driven •  Digitally led •  Creatively inspired

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Digitally health strategy unites our entire team. Drawing on decades of experience our strategic approach helps to grow your brand and revenue.

STRATEGYDRIVEN We believe that great

ideas are the heart and soul of all successful health campaigns. At Spitfire Triage we focus on finding creative solutions that work for your business.

CREATIVELY INSPIRED We have a proven track

record of assisting our clients to achieve and exceed their business, growth and revenue goals.

RESULTS FOCUSSED

Our philosophy is to work collaboratively alongside our clients to help them navigate through their business and marketing strategies and plans. We want to be regarded as an extension of your marketing team, and a true partner.

PARTNER APPROACH

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CLIENTS.

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Colin ProebstelCLIENT SERVICE DIRECTOR AND FOUNDER M 64 21 874 330 colinp@spitfire.co.nz

John MaddenCREATIVE DIRECTOR AND FOUNDER M 64 21 874 333 johnm@spitfire.co.nz

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Spitfire*LEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz