australian election - abbott v gillard - social media monitoring
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Abbott v Gillard – Key Social Media Takeouts!
Daniel Lodge
Alterian
@daniellodge
Australian Election – Abbott v Gillard!!
News Ltd wanted to monitor the Social Media Buzz/sentiment in the time from Julia Gillards Election Announcement to polling day.
Key datesAnnouncement of election: Saturday 17 JulyPolling day: Saturday 21 August.
The sentiment toward party leaders and topics was of high importance.
They needed some nice technology to help.
Exclude:
Non English
Final results
410, 554
Date range:
From July 15th – to August 23rd
Search Key Terms Tony Abbott and Julia Gillard,
ALP and the Coalition.
Collect
Alterian SM2 indexes the entire social media universe, across the globe and across all platforms.
StoreAlterian’s Social Media WarehouseSM, created in 2007, contains over 9.5 billion social media mentions, blogs, tweets, posts, images and conversations.
UnderstandAn incredibly powerful and intuitive tool, the Techrigy SM2 User Interface enables clients to visualize, analyze, communicate and share findings. Turn content into actionable insight.
Abbott v Gillard - SM2 Social Media Monitoring
Over 9.5 Billion Results
Federal Election – Daily Conversation Volume
SM2 pulled in 410K Social Media posts
between 15/7/2010 – 23/8/2010.
This averaged at over 10K
posts per day.
Key peak on 25/7/2010 was in response to the TV Debate.
Abbott v Gillard – Positive Sentiment
7/15/2010
7/17/2010
7/19/2010
7/21/2010
7/23/2010
7/25/2010
7/27/2010
7/29/2010
7/31/2010
8/2/2010
8/4/2010
8/6/2010
8/8/2010
8/10/2010
8/12/2010
8/14/2010
8/16/2010
8/18/2010
8/20/2010
8/22/2010
0
100
200
300
400
500
600
700
800
900
1000
Very Positive Tony Abbott Very Positive Julia Gillard
Very Positive mentions for
both Tony Abbott and
Julia Gillard.
There were 10478 Very
positive mentions for Tony Abbott
and Julia Gillard with
11240.
Shows how close it was!!
Abbott v GillardKey Election Topics
Abbott v Gillard – Conversational Topics
All - Asylum Seekers; 9.30%
All - Broadband; 11.40%
All - Climate Change; 49.40%
All - Economy; 8.00%
All - Families; 0.90%
All - Health; 14.80%
All - Immigration; 6.20%
Climate Change recorded almost
50% of the Federal Election
debate.
Other big topics included Health
(and Health Reform) and Broadband!
Abbott v Gillard – Climate Change
7/15
/201
0
7/17
/201
0
7/19
/201
0
7/21
/201
0
7/23
/201
0
7/25
/201
0
7/27
/201
0
7/29
/201
0
7/31
/201
0
08/0
2/20
10
08/0
4/20
10
08/0
6/20
10
08/0
8/20
10
08/1
0/20
10
08/1
2/20
10
8/14
/201
0
8/16
/201
0
8/18
/201
0
8/20
/201
0
8/22
/201
00
5
10
15
20
25
30
35
40
45
Tony Abbott Very Positive Julia Gillard Very Positive
Tony Abbott Julia Gillard
Positive 453 / 40% 221 / 34%
Negative 671 / 60% 423 / 66%
Total 1124 644
Of Climate Change mentions…
Tony Abbott received 8,657 compared to Julia Gillards
13,766
Therefore 13% of Climate Change mentions invoked
sentiment with Tony Abbott.
Compared to just 5% of Julia Gillards mentions.
Tony Abbott also has a higher % of positive to negative
mentions.
Abbott v GillardInfluence of communities and bloggers
Abbott v Gillard – Influential Communities
Influence value is to show the most active
domains with the most popular.
These include a number of
twitter users forums and news sites.
Abbott v Gillard – Whirlpool Forum
The National Broadband Network
conversationsnumbered1968 on
the Whirlpool Forum
Relative to the overall population of internet
users, Whirlpools audience tends to be Caucasian; they are
also disproportionately
childless men under the age of 35.
Top Twitter Influencers
12
3 4
Conclusion
After all was said and done, we witnessed one of the closest elections ever with Labor forming
a minority government with the support of an Australian Greens MP and
three independent MPs.
SM2 in the press
Any questions??
THANK YOU!
Web: www.socialmedia.alterian.com | Blog: www.engagingtimes.com | Twitter: Alterian_plc Slideshare: Alterian | YouTube: engagingtimeslive | Facebook: The Real Alterian
Daniel Lodge
Daniel.lodge@alterian.com / +61 424 638 292 / @daniellodge
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