automating adwords with scripts by frederick vallaeys
Post on 12-Apr-2017
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#SMX #22B @SiliconVallaeys
Take Back Your Day With Custom Automation
Automating AdWords With
Scripts
#SMX #22B @SiliconVallaeys
Optmyzr – Affordable PPC Management Tools And Scripts
Try Optmyzr free for 2 weeks
Plans start at $129 / month www.optmyzr.com
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Does your ROI fluctuate with the weather?
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Or when there are events in your city?
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Do you wish you could easily automate your secret sauce?
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AdWords Scripts To The Rescue!
AW Scripts are pieces of JavaScript code that can automate tasks in AdWords on a predefined schedule.
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Anyone Can Use AdWords Scripts – Even Non Technical Types!
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What Can AdWords Scripts Do?
Scripts can create reports and make account changes. Supported entities:
• Shopping Product Groups • Ad extensions • Budgets • Bid Strategies • Advanced APIs • Labels • Reporting API
• Keywords • Bids • Ads • Ad Groups • Campaigns • Targeting • Bid modifiers
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Scripts Can Talk With Your Data
Weather Data …
Data
Company Data API
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Scripts Can Generate Spreadsheets
And these can be automatically saved to your local machine
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Scripts Can Send Emails
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Scripts Can Create Graphs And Charts
#SMX #22B @SiliconVallaeys A few script ideas…
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Automate Holiday Themed Ads With Calendar
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Raise Bids When Your TV Ads Run
Change bids for a short duration when your ads run on tv or radio
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Add Tasks When An Account Requires Actions
Assign a task to the account manager when an ad group doesn’t have enough ad tests running
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Automate Your Own Bidding Rules
High Converters
In last 30 days… Conversions:
- At least 5
Known Converters
In last 30 days… Conversions:
- Less than 5 - More than 1
Unknown
In last 30 days…
Conversions:
- None
Impressions:
- Less than 10
Top of page bid First Page + 50% First Page Bid
Filter Bid Strategy
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Use the Prediction API to Group Keywords
1. Use algorithms to find similarities and build portfolio groups 2. Use AdWords Scripts to calculate and set the bids for the portfolios
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Create and Maintain Campaigns From a Spreadsheet
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Better Than Ad Customizers!
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Label Ads That Are Losing A/B Tests
Source: Screenshot from FreeAdWordsScripts.com
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Aggregate Reporting Data
• Performance by keyword match type
• Performance by length of the query
• Performance of common ad text elements
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AdWords Scripts vs API
Scripts API
Hosting Hosted by AdWords, just like Google Docs
You need a server
Skills needed Copy-‐and-‐Paste Install the code, some SDKs or libraries, …
Scheduling Set your schedule inside AdWords Maintain cron jobs on your server
Capabilities Can’t manage everything Almost everything in AW
Strengths Quick to test something out Better for large accounts
Bottom Line: With Scripts, you don’t need to be an engineer to automate AdWords
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AdWords Scripts vs Automated Rules
API
Scripts Automated Rules
Scheduling As often as hourly As often as daily
Capabilities Highly customizable Limited predefined rules
Keeping Your Job Can be hidden from clients Can be taken by your clients, and then they fire you!
Bottom Line: Scripts are more flexible than Automated Rules
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Getting started with AdWords Scripts
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If you hire a programmer, find one who knows AdWords
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The language of the future is <code>
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Tips For Working With Developers
Write a PRD (Product Requirements Document) Provide an example of the desired output Think about inputs and outputs
Inputs i.e. things you provide to the
program
Outputs i.e. things you
want at the end
A good developer will handle the magic that happens in the middle
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Good Sources For Script Code
http://www.freeadwordsscripts.com/ https://developers.google.com/adwords/scripts http://searchengineland.com/adwords-‐scripts-‐for-‐every-‐level-‐part-‐1-‐how-‐to-‐read-‐scripts-‐211658 http://www.optmyzr.com/scripts/
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Enhanced Scripts From Optmyzr
An easier way to run AdWords Scripts
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Let’s Stay in Touch!
Try Our Automations:
§ www.Optmyzr.com
§ Email me for a discount on OPTMYZR
Frederick@optmyzr.com
@SiliconVallaeys
#SMX #22B @SiliconVallaeys
SEE YOU AT THE NEXT #SMX!
THANK YOU!
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