avg redesign for uxi
Post on 05-Aug-2015
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Redesigning an AntiVirus for millions
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The beginning
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The evolution
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AV today
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100.000.000+
DOWNLOADSAS OF 11/2013
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SUPPORTING
Android 2.2 and up
9000+ devices32 languages
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AppAnnie – Top Companies by Revenue Jan 2015
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4.403.345.232 REVIEWS
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100M – 500M4.4
100M – 500M4.7
100M – 500M4.5
10M – 50M4.4
50M – 100M4.4
We are not alone
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Minor changes since 2011
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Aligning to Android L
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FLEXIBILITY
GROWTH
REVENUE
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HOW DO WEMAKE THIS HAPPEN?
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Define Evaluate & Research
UX Concept & Design
UI Design & Animations Development
The plan
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Spectrum of user experience
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The AV spirit
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BS persona
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Crazy 8s
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Feature mapping
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Red Route Analysis
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GET EVERYONE ONBOARD
ALLOW EXPLORATION
DOCUMENT EARLY
Kickoff takeaways
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Scan findings
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SHORT SCAN=
LESS TRUST
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MORE FUN=
LESS TRUST
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GraphicalContentProgressTiming
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Structure findings
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Visual findings
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DO IT EARLY
DO IT YOURSELF
Research takeaways
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Very first concepts
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Dilemma I: Direct vs. Landing Page
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Dilemma II: Icons vs. labels
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Chosen first concept
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Dilemma III: Cards vs. list
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New pattern on screen
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The first prototype
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But they preferredthe current navigation
We are here to stay!
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The possible reasons
RANDOM LUCK
ICONS VS. LABELS
UNPOLISHED PROTOTYPE
FEAR OF CHANGE
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New iteration
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USABLE > MAGNIV
Concept phase takeaways
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The whole scope
All takeaways
GET EVERYONE ONBOARD
ALLOW EXPLORATION
DOCUMENT EARLY
DIY (EARLY) RESEARCH
USABLE > MAGNIV
BE READY TO BRAKE INTO PARTS
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