b2b content marketing: how to engage generate leads and maximise roi
Post on 10-May-2015
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Paul Smith, Group Head of Marketing at Elektron Technology shares his insight on the successful launch of CheckIt, a wireless food safety monitoring system, through a content marketing campaign
TRANSCRIPT
How to Engage, Generate Leads & Maximise ROI19.05.14
Paul Smith
Checkit / Agar Scientific / Digitron
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Background
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Content Marketing is…
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Social Media?
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Evidence of success?
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Generate Leads – how you engage is the real skill!
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Twitter – how you engage is a real skill!
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Bringing it all together
Thank you!19.05.14
Paul Smith
paul.smith@elektron-technology.com
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