bachelor of arts (communication & media management)
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Open Day 2009
Bachelor of Arts (Communication & Media Management)
School of Communication, International Studies and Languages
Communication & Media Management
In technologically developed societies, communication in its many forms has become a major industry.
Computerisation, electronic information, satellites and other information delivery systems have transformed national and cultural boundaries, leading to an increasingly globalise culture.
This has lead to a growing demand for people with knowledge of human aspects of communication and different media, who are competent in analysis, and who have skills in the use of communications technologies.
Communication & Media Management
Program Structure
• 3 year degree
• Magill campus
Experience. The Difference.
• Field placements
• International placements
• Study Abroad
Alternative pathways:
• TAFE• STAT special entry• International Baccalaureate Diploma• University Foundation Studies program
Entry Requirements
•SATAC Code: 444251•T ER for 2009: 65.05
Program Structure
Provides opportunity to develop knowledge and skills in organisational communication and media management Including:
• Public and Mass Communication
• Writing and Document development
• Web based and Digital formats for communication
• Broadcast media
• Communication in Organisations
Program Structure
Program Structure
Structure of MBAR
Professional Major (7 course)Public RelationsIssues in Publication & DesignReporting for the MediaIntroduction to Digital MediaAdvertising: Images, Industry and AudienceCreative & Feature Writing for the MediaCommunication & Organisation (capstone course)
Sub-Major (6 courses) + Minor ( 4 courses) suggestions:Professional WritingMultimedia StudiesFilm & TelevisionInternational Studies
Foundation Courses (4 courses)focussing on the media from Australian and
International perspectives
Indigenous Course (1 course)
Free choice elective (1 course) or Industry Internship
Program Structure
Enrolment Options
Offered Full time or Part time –
Internal mode – lectures, tutorials, seminars, workshop; some online content
Contact hours vary according to individual program structure. A normal full time study load could include four lectures per week and eight tutorials plus time for required reading, to do research and undertake group work assignments.
Career Pathways
Career Outcome
• Public affairs officers and managers
• Media & Marketing managers/consultants
• Advertising managers/consultants
• Information Officers
• Media Producers and Communication specialists within
organisations
• As well as roles associated with a broad spectrum of media
and communication based careers
Your destination may also be determined by your sub-major
and minor focus
Contact details
Program Director:Dr Collette Snowden 08 8302 4474
collette.snowden@unisa.edu.au
Program Support Officer:Rosie Paradiso 08 8302 4561
rosie.paradiso@unisa.edu.auorugcil@unisa.edu.au
September Career Information Sessions
Experience…Education, Arts & Social Sciences
Tuesday 8 September 2009Magill campus
Tours commence at 3 pmInformation sessions commence at 5 pm
Visit the campus where you’ll study.Register your attendance:
www.unisa.edu.au/eas
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