back to the future: swimwear forecast for target 2011

Back to the FutureA forecast for the Target Corporations

Junior Swimwear and Clothing lines: Summer 2011

Target Customer

“Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less.® brand promise.”

Target is a mass consumer that aims to please. With designer collections as well as everyday.

This forecast is aimed at women aged 15-late 20’s. We will maintain focus on bikini’s and cut outs, as well as swimwear accessories.

Current Styles

The 2010 swimwear season has a current focus on neon colors, bright hues and prints.

Moving towards 2011 I see more natural tones, and earthly influences.

Inspiration

floral

light colors

Florals have a great look, they can be vibrant or

subdued. They add texture and a sense of romanticism.

Taking colors from the rich brown glossy color of the rocks

The light translucent white of the clouds

The hint of blue in the sky

The many different transitioning blues of the ocean.

Upcoming Trend Styles

Back to the future.

The fashion industry has turned the clock back when it comes to silhouettes and design. This features a high cut swim wear and old fashioned bra top.

Accessories

Floppy hats

Tortise shell sunglasses

Large frame and very round.

Minimal Jewelry

Inference of Hippy Chic

Target the Future

Swimwear changes with every year.

2011 will be a year of florals, light earthy tones with a pop of color.

Their influence coming from nature, Target will have a little something for everyone.

Kaitlyn Hullkaithull@hotmail.com952.913.2003