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BAKERY CONFECTIONERY SNACKS COFFEE CHOCOLATE ICE CREAMINTERNATIONAL PROCESS AND PACKAGING TECHNOLOGY EXHIBITION
Organized by:
29 June - 2 July 2018Tehran International Permanent Fairgrounds www.iran-bakery.com
Part of:
Network partner event
A unique concept: iran agrofood covers the entire value chain, from field to fork.
iran bakery + confectionery becomes the 5th dedicated trade show within iran agrofood
After the huge success of the Special Showcase iran bakery + confectionery within iran food + bev tec 2017 with 64 exhibitors from 13 countries,
iran bakery + confectionery will from 2018 on be held as the 5th dedicated trade exhibitionunder the umbrella of iran agrofood.
What‘s new in 2018?
Baked goods are by far the largest segment within the packaged food category.
• Sales in 2015 amounted to 8.6 million tons.
• Especially packaged bread is gaining popularity in Iran. It is expected that packaged bread will grow by 19 percent until 2020.
Source: VDMA
Baked goods No.1 in packaged food in Iran1
Why iran bakery + confectionery?
• Iranian consumers like it sweet.
• With a total volume of 180,000 tons (2015), Iran is the largest confectionery market in the Middle East and one of the most important sales markets worldwide.
• It is expected that the demand will rise by 6 percent until 2020.
Source: VDMA
Why iran bakery + confectionery?
Iran is the largest confectionery market in the Middle East2
Iranian imports of bakery, confectionery, ice cream and coffee technology are sharply rising
30
20
10
0
40
Million Euro
CAGR +64%
Source: VDMA
Iranian exports of bakery and confectionery technology
600
400
200
0
429
2013
719
2014
676
2015
800
Thousand Euro
2016
CAGR +14%
Source: VDMA
Main supplier countries 2012 - 2016: Italy, Germany, China, Turkey, France, Austria, Netherlands, United Kingdom, Belgium, Switzerland, Japan, Denmark, Korea, Slovakia, Sweden, Spain and Russia – in this order.
Main buyer countries 2012 - 2016: Germany, Turkey, Australia, India, Russia, Canada, Mexico, Ukraine, United Kingdom, Italy, Slovakia, Sweden, Switzerland, Netherlands, Norway, Spain and Denmark – in this order.
iran agrofood being the only professional food-tec trade exhibition in Iran succeeding to generate trade visitors from the world over, the Baking and Confectionery Machinery Manufacturers Association of Iran is eager to contribute to the success of iran bakery + confectionery for the benefit of its members.
Iran is investing heavily in bakery & confectionery technology3
Why iran bakery + confectionery?
2014
23.7
2016
32.9
2015
30.2
2013
7.4
636
• An energy superpower with the world’s largest natural gas supply and the fourth-largest proven oil reserves
• With 80 million inhabitants the second most populous nation in the Middle East and the 17th most populous in the world
• Leading industries in the Middle East in car-manufacture and transpor-tation, construction materials, home appliances, food and agricultural goods, armaments, pharmaceuticals, information technology, power and petrochemicals
• A regional power with major influence in the region
• A top five producer in the world of apricots, cherries, sour cherries, cucumbers and gherkins, dates, eggplants, figs, pistachios, quinces, saffron, walnuts, and watermelons
• Geostrategic importance because of its central location in Eurasia and Western Asia, and its proximity to the Strait of Hormuz; a major regional and middle power, exerting considerable influence in international ener-gy security and the world economy
• Host to Asia‘s 4th-largest number of UNESCO World Heritage Sites and home to one of the world‘s oldest civilizations
• A multicultural nation comprising numerous ethnic and linguistic groups
• Sustained growth thanks to structural and political reforms
• Estimated GDP-growth of between 5% and 8% in 2017-2020
• Dynamic institutions encouraging the establishment of companies thanks to favorable fiscal policy and major economic reforms Source: GTAI * prognosis
Billion US $
2013 2016 201720152014
GDP
0
100
200
300
400
600
500
389 386420*
387404
Imports Exports Balance
Billion US $
67
2011
28
2012
33
2013
80
40
20
60
0
(20)
(40)
(60)
(80)
100
120
140
160
24
2014
12
2015
Source: GTAI
Foreign trade
Iran is the Middle East‘s leading industrial nation
4
Why iran bakery + confectionery?
Exhibitor profile
Manufacturers and/or distributors of equipment and supplies for• bakery, confectionery and snack production
- artisan, wholesale and industrial• coffee, chocolate and ice cream production • foodservice
See full range of exhibits here
Visitor profile
• Artisan, wholesale and industrial bakers and confectioners• Chocolate, confectionery and ice cream professionals• Bar & café professionals• Caterers• Executive chefs• F & b professionals• Hotel & hospitality professionals• Restaurant professionals
Exhibitor and visitor profile
Institutional Partners in IranAssociation of Iranian Confectionery Manufacturing Companies Baking and Confectionery Machinery Manufacturers Association of IranConfectionery and Pastry UnionIran Bread Union
Ministry of Industry, Mine and TradeMinistry of Jihad-e-AgricultureTPO-Trade Promotion Organization of IranIIEC-Iran International Exhibitions Co.
Institutional Partners International
Mohammad-Reza Nematzadeh Minister of Industry, Mine and Trade
“I know iran agrofood since the 1990’s and whenever possible I have visited the show. This year it is over-whelming in terms of the number of exhibitors, visitors and nationalities represented. But what pleases me the most is the standard of our domestic production which has made good progress during the past few years. iran agrofood really is a great show!”
Network partner event
Great support
Photos showing the French live bakery at agrofood Nigeria 2017, a professional trade exhibition also organized by fairtrade. The live bakery was organized by the French association adepta in cooperation with its members Diane, Eurofours, Eurogerm, JAC, Lesaffre & VMI.Will there be a French live bakery at iran bakery + confectionery 2018 as well? First preparatory talks have at least already been started ...
French live bakery
Groundplan
HotelAzadi
Westgate
Restaurant
1 1A 2 3 4
35
5537A
3734
2133
WC
39
40A
40
41B
4143
12
26
2428
28a26
62
60
57
Southgate
HotelEsteghlal
N
• WC
WC
WC
WC
WC
WC
WC
WC
Copyshop
WC
WCWC
6
7B
25
31B31A
1819
14
8 9
Chamran Expressway
Western Car Park
Southwestgate
Southern Car Park
5
F
Northgate
61
59
17
38A
A C
D
E
27
44/144/2
20
22
15
10
11
38
13
25
Restaurant
Supermarket
24 - 27 June 2018Tehran Permanent International Fairgrounds
38B
Iran. part. 7-15, 25A-E, 27, 31BInt. part. 5, 31B
Iran. & int. part. Hall 44/1Iran. & int. part. 31A, 35Iranian participation38A, 40, 40A, 41, 41B, 44/2International participation 38, 38B
Iran. & int. part. 38B
iran bakery + confectionery 2018 will be located in hall 38B.
Celebrating 25 years of valuable business contacts
1994 fairtrade and Palar Samaneh organise the first-ever iran agrofood at the Tehran International Fairgrounds, after 18 months of preparations
1994-2004 iran agrofood gains confidence of all major Iranian and international stakeholders and becomes Iran’s leading international agrofood trade show 2005 To improve the show for visitors and exhibitors alike, the
organisers diversify iran agrofood into the three dedicated trade shows iran agro, iran food + bev tec and iran food + hospitality
2009 iran agro, iran food + bev tec and iran food + hospitality are recognised as UFI Approved Events by UFI-The Global Association of the Exhibition Industry, Paris
2013 Launch of the fairtrade interactive agrofood industry portal allowing exhibitors and visitors to connect before, during and after the event
2016 launch of iran food ingredients as a Special Showcase within iran food + bev tec
2017 iran food ingredients becomes the fourth dedicated trade show under the umbrella of iran agrofood. Launch of iran bakery + confectionery as Special Showcase within iran food + bev tec
2018 iran bakery + confectionery becomes the fifth dedicated trade show under the umbrella of iran agrofood, to be held alongside iran food + bev tec, iran food ingredients, iran food + hospitality and iran agro
Thank you to all who have contributed
AND HERE IS HOW EVERYTHING HAS EVOLVED OVER THE YEARS …
In 2018, we will celebrate the 25th anniversary of iran agrofood, which, with every single edition, has confirmed its position as Iran’s leading international agrofood trade show.
25 years of valuable business contacts between world market leaders from around the globe and professional trade visitors from all over Iran and its neighboring countries. Check out the numbers:
Review special Showcase iran bakery + confectionery 2017
visitors at iran agrofood 40,000
of the exhibitors are satisfied with bakery + confectionery as a whole 79%
of the exhibitors satisfied with the visitor numbers and 77%
with their quality73%
of the exhibitors recommend bakery + confectionery 88%
exhibitors from 13 countries 64
Bakery technology Sweets and snacks production technology Foodservice equipment Bakery raw materials
Check out exhibitors and products:
Aasted // AEPI Industrie // Alpine Engineering // Altinbilek // Apex Machinery and Equipment // Aronpak // AVA // AZO // AZO Liquids // Baker Perkins // Barth-Thermo Future Box // Bezzera // Bras // Bühler // Carpigiani // Cavanna // Chemtech // Clextral // CMS Compact Milling Systems // CSF Inox // CT Pack // Dongtai Chaoyang Food Machinery // Equipmentimes (Dalian) E-Commerce // Facem - Tre Spade // Faraz Balabar Akam // FIC // Fimar // GEA // Gemni International // Haas Food // Handyware China Engineering // Hayssen (Simionato) Integrated packaging systems // Huapu Food Machinery Manufacturing // Iceteam 1927-Cattabriga // IPS Integrated Packaging Systems // Jinan Darin Machinery // Küppersbusch Großküchentechnik // Mazzoni
Mectiles Makina // MINERVA OMEGA // Nemox International // Newsmith Stainless // OCRIM // OPEM // Pallmann // Pisto Maschinenbau // Porteghal Talaee // Rahnamoon // Sangati Berga // SAP // Shandong Luerya Machinery Manufacturing // Shanghai Bokni Refrigeration Equipment // Shanghai Kui Hong Food Machinery Factory // Shanghai Yuyin International Trading // Shantou Xinchuang Food Packing Machinery // SOVIMP // SPAD Superfrost // Technodaghigh // Technogel // TMCI Padovan // Twin Pack // Ugolini // Walterwerk Kiel // Zeppelin Systems // Zumoval
Top exhibitors bakery, pastry & foodserviceat iran food + bev tec 2017
Voices of the exhibitors 2017
Read all testimonials here
Mr Alan MordueSales Manager - Baker Perkins:
Personally I thoroughly enjoy Iran and the Iranian people who are very friendly. Unfortunately, this is not how the media portrays the country and this makes it difficult to do business.
The main purpose here at the show is to meet new customers, as we already know many of the main players, but perhaps not all.
Mr Michael PipenbrockBusiness Unit Manager - Zeppelin Systems GmbH:
Our main target for this year’s show is to get a lot of orders and up to now we are very satisfied.
Due to the good result of the past elections Zeppelin is looking optimistically into the future.
Mr Ricardo FontenelleTechnical Sales Consultant - Sangati Berga
Until last year we believed the Iranian market would be more open to external companies but the situation isn‘t advancing as fast as expected. We are continuously searching for alternatives to do business between Brazil and Iran.
Our main target is to consolidate the negotiations already completed and to extend our options and contacts in Iran increasing our participation at iran food + bev tec.
Mr Reza YassemipourHead of Project Planning & Technical Services - Franz Haas:
Iran is an expanding market with a big population consuming our final products.
The main target is to continue our business in Iran. We are very satisfied with the results we have here at the show.
Marc-Oliver Schneider, CEO Guido Giesselmann CFSP, Sales Director InternationalBernd Geiger, Business Development Manager Middle East - Küppersbusch Foodservice Equipment
We are active in Iran since two years and we made the experience that there is a high demand for robust and reliable foodservice equipment and commercial kitchen appliances. Since over 140 years Küppersbusch produces high quality products - Made in Germany. We offer cooking products for all needs for restaurants, coffee shops, caterers and airports.
2017: Facts and figures
The 2017 edition of iran agrofood consisted of iran food + bev tec, iran food ingredients, iran food + hospitality and iran agro.
iran agrofood 2017 2016 2015 Exhibitors:iran food + bev teciran food ingredientsiran food + hospitalityiran agroiran agrofood
547141619981405
53796711991443
370–50770947
Countries represented 2017
39Austria, Belgium, Brazil, Bulgaria, Canada, China, Czech Republic, Denmark, Finland, France, Georgia, Germany, Greece, Hungary, India, Iran, Ireland, Italy, Japan, Korea, Lebanon, Lithuania, Moldova, Netherlands, Norway, Poland, Portugal, Romania, Russian Federation, Singapore, South Africa, Spain, Switzerland, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, USA
- enter the portal- detailed company and product profile
- present your ideas to potential business partners- search for product categories- maximum exposure to targeted buyers
- your entry is activated 24/7 all year around- be contacted by visitors & other exhibitors
Your benefits
- find other exhibitors & their products- individual filter search- tool to make appointments for the event
all exhibitors • all products • all visitors • networking & matchmaking
www.agrofood.fairtrade-messe.com
Check out the agrofood industry portal
KievHeidelberg
fairtrade headquarters since 1991
Organized in cooperation with Palar SamanehAlgiers
AccraAbidjan Lagos
Addis Ababa
Tehran
Organized in cooperation with Messe Düsseldorf
fairtrade events – welcome!
Grow your business – Upcoming Events
Registration for Accra open until 15 October 2017
Registration for Abidjan open 12/2017 – 09/2018
» 5th agrofood West Africa 20 - 22 November 2018, Abidjan
» 4th agrofood Nigeria 27 - 29 March 2018, Lagos
» 4th agrofood West Africa 5 - 7 December 2017, Accra
» 25th iran agrofood 24 - 27 June 2018 , Tehran
» 2nd agrofood Ethiopia 03-05 May 2018, Addis Ababa
please click:
Registration open until January 2018 Registration open until March 2018 Registration opens in October 2017
Part of:
fairtrade - valuable business contactsISO quality management. UFI quality norms.
fairtrade was founded by Martin März in 1991. Since long, fairtrade ranks among the leading organisers of professional international trade shows in emerging markets, especially in the Middle East, Africa and Eastern Europe.
Managed by its shareholder and committed to the values of a family business and the team spirit, fairtrade maintains a powerful network of partnerships throughout the world.
In Iran, fairtrade - in cooperation with Palar Samaneh – organizes internati-onal trade fairs of major importance since 1994, namely iran agrofood (iran food+bev tec, iran food+hospitality, iran agro, iran food ingredients and iran bakery + confectionery) and iran telecom innovations.
Our management system is ISO 9001: 2008 certified. Being a member of UFI The Global Association of the Exhibition Industry, fairtrade organises events according to the UFI quality norms. Trade fair data such as the number of exhibitors and visitors and the exhibition space are audited and certified by independent auditors.
We‘ll be your back-up team!
fairtrade GmbH & Co. KG • Mr Paul März Kurfürsten-Anlage 36 • D-69115 Heidelberg, GermanyTel.: +49-6221-4565-13 • Fax: +49-6221-4565-25p.maerz@fairtrade-messe.de • www.fairtrade-messe.de
ISO 9001:2008 certified
Palar Samaneh Co • Ms Ladan MalekiApt. 707, No 110, Ayneh Vanak Bldg., Vanak Str. • IR- 19919-54158 - Tehran, IranTel.: +98-21- 88 20 57 35/36 • Fax: +98-21- 88 78 66 89palarsamaneh@gmail.com • www.palar-samaneh.com
About fairtrade:Founded in 2004 and managed by Shahrooz Shahverdi and Mehrdad Mehraei
Headquartered in Tehran
Co-organised 50+ international trade fairs of major importance in Iran
Playing an important role in the growth of the Iranian trade fair sector Dedicated stand building unit with highly motivated team of tradeshow specialists including architects, engineers, designers and technicians serving individual exhibitors and country pavilions all over the Middle East and the CIS
About Palar Samaneh:
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