barry melancon
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New Directions for a Renewed ProfessionNew Directions for a Renewed Profession
Louisiana State UniversityFraud & Forensics Conference
July 19, 2005
Louisiana State UniversityFraud & Forensics Conference
July 19, 2005
Barry C. Melancon, CPAAICPA President & CEOBarry C. Melancon, CPAAICPA President & CEO
Agenda for TodayAgenda for TodayImage
America Counts on CPAs CPA Ambassador Program Image Research Results
Private Company Financial Reporting
Working in the Public Interest Financial Literacy Social Security Tax Reform
Advocacy & Outreach International PCAOB Others
Image America Counts on CPAs CPA Ambassador Program Image Research Results
Private Company Financial Reporting
Working in the Public Interest Financial Literacy Social Security Tax Reform
Advocacy & Outreach International PCAOB Others
Core Values & Quality Anti-Fraud & Corporate
Responsibility Center Risk Assessment Standards Audit Quality Centers Audit Committee Effectiveness Enhanced Business Reporting XBRL
Renewal of the Profession Minority Initiatives Ph. D. Crunch CPA Exam Student Recruitment
Core Values & Quality Anti-Fraud & Corporate
Responsibility Center Risk Assessment Standards Audit Quality Centers Audit Committee Effectiveness Enhanced Business Reporting XBRL
Renewal of the Profession Minority Initiatives Ph. D. Crunch CPA Exam Student Recruitment
Building the CPA ImageBuilding the CPA Image
America Counts on CPAs New tagline and marketing resources Underscores the value CPAs bring to
communities across America Resonates positively with business decision-
makers, investors and members alike Logo and tagline available from
www.aicpa.org/cpamarketing
America Counts on CPAs New tagline and marketing resources Underscores the value CPAs bring to
communities across America Resonates positively with business decision-
makers, investors and members alike Logo and tagline available from
www.aicpa.org/cpamarketing
New Positioning for ProfessionNew Positioning for Profession
More than 500 CPAs Trained & Equipped with Resources More than 500 CPAs Trained & Equipped with Resources
Background Key messages Talking points Speech PowerPoint
presentation Op-ed piece
Background Key messages Talking points Speech PowerPoint
presentation Op-ed piece
Article Pitch letter News release Q & A Additional
information about the profession
Article Pitch letter News release Q & A Additional
information about the profession
Updated to include Social Security ReformUpdated to include Social Security Reform
Good Work Yielding Good Results
Good Work Yielding Good Results
Highlights of Recent Research on the CPA Image
Highlights of Recent Research on the CPA Image
Research Methodology& Investor SamplingResearch Methodology& Investor Sampling
Penn, Schoen & Berland Associates conducted telephone interviews in March 2005
420 General Business Decision Makers 110 C-Suite Executives 506 Investors
Penn, Schoen & Berland Associates conducted telephone interviews in March 2005
420 General Business Decision Makers 110 C-Suite Executives 506 Investors
Goals of 2005 ResearchGoals of 2005 Research
Tracking attitudes and opinions since January 2003
Extent to which confidence has been restored in the profession
New developments in the profession and emerging political/public issues
Message themes and actions to improve the image of the profession
Tracking attitudes and opinions since January 2003
Extent to which confidence has been restored in the profession
New developments in the profession and emerging political/public issues
Message themes and actions to improve the image of the profession
97% 94% 95%89% 90%
2% 5% 5% 3% 6%
March 2005 J anuary 2003 March 2005 March 2005 J anuary 2003
Favorable Unfavorable
97% 94% 95%89% 90%
2% 5% 5% 3% 6%
March 2005 J anuary 2003 March 2005 March 2005 J anuary 2003
Favorable Unfavorable
Are you favorable or unfavorable toward Certified Public Accountants?Are you favorable or unfavorable toward Certified Public Accountants?
CPA Image/FavorabilityCPA Image/Favorability
37%37%
Very FavorableVery Favorable
General BDMsGeneral BDMs C-ClassC-Class InvestorsInvestors
38%38%47%47%52%52%
42%42%
Profession FavorabilityProfession Favorability
Are you favorable or unfavorable Are you favorable or unfavorable toward…? RANKED BY toward…? RANKED BY FAVORABILITY OF GENERAL BDMSFAVORABILITY OF GENERAL BDMS
General BDMsGeneral BDMs C-ClassC-Class InvestorsInvestors
Favorable/ Favorable/ UnfavorableUnfavorable
Favorable/ Favorable/ UnfavorableUnfavorable
Favorable/ Favorable/ UnfavorableUnfavorable
Physicians 93/3 92/5 93/4
Certified Public Accountants 97/2 95/5 89/3
Chief Financial Officers 93/5 95/5 61/24
Chief Executive Officers 92/5 93/7 57/29
Commercial bankers 90/7 89/7 70/14
Investment bankers 77/17 86/10 61/21
Attorneys 69/29 83/16 58/37
Management Consultant 62/32 85/14 56/19
Stock Brokers 59/34 79/16 60/28
Stock research analysts 59/26 80/16 53/20
% Saying Attribute Strongly Applies to CPAs
CPA “Heritage” Attributes ImprovedCPA “Heritage” Attributes Improved
Does this apply to CPAs or not?% Saying Strongly Applies
General BDMs C-Class Investors
Mar 2005
Jan 2003
Mar 2005
Mar 2005
Jan 2003
Committed to the rules of the accounting profession 75 63 61 58 48
Reliable 64 56 48 49 40Consistently demonstrates ethics 63 51 47 42 33
39%
32%
43% 41%42%
34%
42%
49%
All <$25MRevenue
$25M-$100MRevenue
$100M+Revenue
March 2005
January 2003
39%
32%
43% 41%42%
34%
42%
49%
All <$25MRevenue
$25M-$100MRevenue
$100M+Revenue
March 2005
January 2003
Does “Is essential to the success of my business” apply to CPAs?Does “Is essential to the success of my business” apply to CPAs?
% Saying Attribute Applies - Among General BDMs% Saying Attribute Applies - Among General BDMs
Bottom Line…Bottom Line…
Profession has come through scandals strongly
Resurgence of heritage attributes validates “America counts on CPAs” positioning
But… Work needed to expand image of CPA as
broad business and financial advisor Profession needs to take closer look at its
role in fraud prevention/detection
Profession has come through scandals strongly
Resurgence of heritage attributes validates “America counts on CPAs” positioning
But… Work needed to expand image of CPA as
broad business and financial advisor Profession needs to take closer look at its
role in fraud prevention/detection
Private Company Financial Reporting
Private Company Financial Reporting
Small Business SectorSmall Business Sector Approximately 24 million small businesses in
U.S. Represent 99.7% of all employer firms. Pay 44.3% of total U.S. private payroll. Have generated 60 to 80% of net new jobs
annually over the last decade. Employ half of all private sector employees. They represent the majority of clients CPAs
serve.
Approximately 24 million small businesses in U.S.
Represent 99.7% of all employer firms. Pay 44.3% of total U.S. private payroll. Have generated 60 to 80% of net new jobs
annually over the last decade. Employ half of all private sector employees. They represent the majority of clients CPAs
serve.Sources: U.S. Bureau of the Census; Bureau of Labor Statistics, Current Population Survey; U.S. Department of Commerce, International Trade Administration., according to SBA
Sources: U.S. Bureau of the Census; Bureau of Labor Statistics, Current Population Survey; U.S. Department of Commerce, International Trade Administration., according to SBA
Private Company Financial Reporting Task Force Private Company Financial Reporting Task Force
Determine whether or not General purpose financial statements of
private, for-profit entities, prepared in accordance with generally accepted accounting principles meet the needs of all constituents of that reporting.
The cost of providing all that is required in GAAP financial statements is justified by the related benefits to private company constituents.
Determine whether or not General purpose financial statements of
private, for-profit entities, prepared in accordance with generally accepted accounting principles meet the needs of all constituents of that reporting.
The cost of providing all that is required in GAAP financial statements is justified by the related benefits to private company constituents.
Participating OrganizationsParticipating OrganizationsLenders
American Bankers AssocAmerica’s Community Bankers Assoc
Commercial Finance AssocRisk Management Assoc
Various state banking organizations
Investors/ownersNational Federation of Independent Business
National Venture Capital Assoc
SuretiesNat’l Assoc of Surety Bond Producers
Surety Society of America
LendersAmerican Bankers Assoc
America’s Community Bankers AssocCommercial Finance Assoc
Risk Management AssocVarious state banking organizations
Investors/ownersNational Federation of Independent Business
National Venture Capital Assoc
SuretiesNat’l Assoc of Surety Bond Producers
Surety Society of America
PreparersAssociation for Financial Professional
Financial Executives International Financial Executives
Network GroupUS Chamber of Commerce
PractitionersState Societies
GeneralFASB
Federal Reserve Board
PreparersAssociation for Financial Professional
Financial Executives International Financial Executives
Network GroupUS Chamber of Commerce
PractitionersState Societies
GeneralFASB
Federal Reserve Board
Accomplishing MissionAccomplishing Mission
Discussion Paper Focus groups Surveys by independent market researcher
Random telephone sampling Broad outreach for any and all Questions same in both survey forms
Key: neutral; hard-driving; and factual summaries of viewpoints.
Discussion Paper Focus groups Surveys by independent market researcher
Random telephone sampling Broad outreach for any and all Questions same in both survey forms
Key: neutral; hard-driving; and factual summaries of viewpoints.
TF FindingsTF Findings
“Attributes” of GAAP reporting have high value according to all constituents (e.g., common language, consistency, etc).
Too many GAAP-specific requirements lack relevance or decision usefulness according to all constituents.
A majority of each constituent group believe it would be useful if underlying accounting in GAAP reporting were different, in certain instances, for public vs. non-public companies. (One exception – sureties in broad outreach.)
“Attributes” of GAAP reporting have high value according to all constituents (e.g., common language, consistency, etc).
Too many GAAP-specific requirements lack relevance or decision usefulness according to all constituents.
A majority of each constituent group believe it would be useful if underlying accounting in GAAP reporting were different, in certain instances, for public vs. non-public companies. (One exception – sureties in broad outreach.)
TF ConclusionsTF Conclusions
1) GAAP for private companies should be developed based on concepts and accounting appropriate for constituents’ distinctly different needs
2) TF does not believe that GAAP exceptions and other bases of accounting are best response to the study findings
3) Fundamental changes should be made in the current GAAP standard setting process to meet the reporting need of private company constituents.
1) GAAP for private companies should be developed based on concepts and accounting appropriate for constituents’ distinctly different needs
2) TF does not believe that GAAP exceptions and other bases of accounting are best response to the study findings
3) Fundamental changes should be made in the current GAAP standard setting process to meet the reporting need of private company constituents.
Summary ObservationsSummary Observations
Historical shift in U.S. Research results consistent with what IASB,
Canadians and others have been hearing No differences for differences sake Private companies would choose which
GAAP to follow Many details to be addressed but priority #1
must be the needs of the key stakeholders
Historical shift in U.S. Research results consistent with what IASB,
Canadians and others have been hearing No differences for differences sake Private companies would choose which
GAAP to follow Many details to be addressed but priority #1
must be the needs of the key stakeholders
Advocacy & OutreachAdvocacy & Outreach
InternationalInternational
Actively representing U.S. profession abroad International Public Interest Oversight Board IAASB convergence IASB/FASB convergence Will continue to affect accounting and
auditing of both public and private companies
Actively representing U.S. profession abroad International Public Interest Oversight Board IAASB convergence IASB/FASB convergence Will continue to affect accounting and
auditing of both public and private companies
Advocacy and OutreachAdvocacy and Outreach
PCAOB Coordinating Forum – PCAOB/GAO/ASB Independence and Tax Services Comment
Letter Permanent observer status on SAG Reports on Elimination of Material
Weakness Extension of 404 Compliance dates
PCAOB Coordinating Forum – PCAOB/GAO/ASB Independence and Tax Services Comment
Letter Permanent observer status on SAG Reports on Elimination of Material
Weakness Extension of 404 Compliance dates
Advocacy & OutreachAdvocacy & Outreach
Meetings with: Comptroller General of the US IRS Commissioner
Workload CompressionE-Filing Extensions
SEC Chief Accountant FASB
Meetings with: Comptroller General of the US IRS Commissioner
Workload CompressionE-Filing Extensions
SEC Chief Accountant FASB
Working in the Public InterestWorking in the Public Interest
360 Degrees of Financial Literacy:
CPAs Making a DifferenceMore thanMore than1.6 million 1.6 million hits!hits!
More thanMore than1.6 million 1.6 million hits!hits!
We’re Building AlliancesWe’re Building Alliances
American Red Cross Department of Labor GAO FDIC Investor Protection
Trust IRS Jump$tart Junior Achievement
American Red Cross Department of Labor GAO FDIC Investor Protection
Trust IRS Jump$tart Junior Achievement
Nat’l Endowment for Financial Education
Nat’l Council of Higher Education Loan Programs
National Business Educators Association
National Council on Economic Education
U.S. Treasury’s Office of Financial Education
Nat’l Endowment for Financial Education
Nat’l Council of Higher Education Loan Programs
National Business Educators Association
National Council on Economic Education
U.S. Treasury’s Office of Financial Education
Launching a National PSA Campaign with the Ad CouncilLaunching a National PSA Campaign with the Ad Council
Friends Don’t Let Friends Drive Drunk
Friends Don’t Let Friends Drive Drunk
Smokey BearSmokey Bear
Keep Americ
aBeautif
ul
Keep Americ
aBeautif
ul
CPA Financial Literacy Resource Center: www.aicpa.org/financialliteracyCPA Financial Literacy Resource Center: www.aicpa.org/financialliteracy
Ranks #3 on
Google and
Yahoo&
#2 on MSN
Search Engines
Ranks #3 on
Google and
Yahoo&
#2 on MSN
Search Engines
Social Security ReformSocial Security Reform
Federal Tax Reform Federal Tax Reform
Major Presidential initiative We are positioning ourselves as the
thought leaders and as a resource Purpose of this White Paper is to foster
informed discussion by providing unbiased facts and analysis
Major Presidential initiative We are positioning ourselves as the
thought leaders and as a resource Purpose of this White Paper is to foster
informed discussion by providing unbiased facts and analysis
Core Values & QualityCore Values & Quality
Anti-Fraud & Corporate Responsibility Resource CenterAnti-Fraud & Corporate Responsibility Resource Center Established www.aicpa.org/antifraud in 2002 Resources based on user perspective: i.e. auditor,
financial manager, educator, student, etc. For the auditors:
Statement on Auditing Standards (SAS) No. 99, Consideration of Fraud in a Financial Statement Audit requires auditors to review the organization’s
programs and controls to address fraud risks 8 hour CPE Course – “Fraud and the CPA” Competency self-assessment tool for fraud prevention
Established www.aicpa.org/antifraud in 2002 Resources based on user perspective: i.e. auditor,
financial manager, educator, student, etc. For the auditors:
Statement on Auditing Standards (SAS) No. 99, Consideration of Fraud in a Financial Statement Audit requires auditors to review the organization’s
programs and controls to address fraud risks 8 hour CPE Course – “Fraud and the CPA” Competency self-assessment tool for fraud prevention
Anti-Fraud & Corporate Responsibility Resource CenterAnti-Fraud & Corporate Responsibility Resource Center For financial managers
Ethics case studies for financial managers Management Override of Internal Controls: The
Achilles Heal of Fraud Prevention For academia and others
Fraud education program for the accounting curriculum
Institute for Fraud Prevention with UT Austin and ACFE
For financial managers Ethics case studies for financial managers Management Override of Internal Controls: The
Achilles Heal of Fraud Prevention For academia and others
Fraud education program for the accounting curriculum
Institute for Fraud Prevention with UT Austin and ACFE
Risk Assessment Suite of Auditing StandardsRisk Assessment Suite of Auditing Standards June 15 - Auditing Standards Board issued the
Risk Assessment exposure draft Eight separate proposed SAS’s If adopted, would establish standards and
provide guidance concerning the auditor’s: Assessment of the risks of material misstatement in a
financial statement audit, Design and performance of tailored audit procedures to
address assessed risks, Audit risk and materiality, Planning and supervision, Audit evidence
June 15 - Auditing Standards Board issued the Risk Assessment exposure draft
Eight separate proposed SAS’s If adopted, would establish standards and
provide guidance concerning the auditor’s: Assessment of the risks of material misstatement in a
financial statement audit, Design and performance of tailored audit procedures to
address assessed risks, Audit risk and materiality, Planning and supervision, Audit evidence
Risk Assessment Suite of Auditing StandardsRisk Assessment Suite of Auditing Standards Originally exposed on December 2, 2002 Significant revisions led ASB to conclud that the
ED should be re-exposed Would be effective for audits of financial
statements for periods beginning on or after December 15, 2006
60 day exposure period ends August 15, 2005
Originally exposed on December 2, 2002 Significant revisions led ASB to conclud that the
ED should be re-exposed Would be effective for audits of financial
statements for periods beginning on or after December 15, 2006
60 day exposure period ends August 15, 2005
Audit Quality CentersAudit Quality Centers
Designed to create a community of professionals committed to excellence
Shared experiences, best practices and access to specialized information and practical tools
Reiterates the commitment of our profession to provide high quality services that can be trusted.
A sign of our profession’s commitment to willingly and thoughtfully raise the bar on our own expectations.
Designed to create a community of professionals committed to excellence
Shared experiences, best practices and access to specialized information and practical tools
Reiterates the commitment of our profession to provide high quality services that can be trusted.
A sign of our profession’s commitment to willingly and thoughtfully raise the bar on our own expectations.
Audit Quality CentersAudit Quality Centers
Center for Public Company Audit Firms 889 Member Firms Approximately 96% audits covered
Employee Benefits Audit Quality Center 960 Member Firms More than 2/3 audits covered
Governmental Audit Quality Center 360 Member Firms
Center for Public Company Audit Firms 889 Member Firms Approximately 96% audits covered
Employee Benefits Audit Quality Center 960 Member Firms More than 2/3 audits covered
Governmental Audit Quality Center 360 Member Firms
Audit Committee EffectivenessAudit Committee Effectiveness
Online Effectiveness Center www.aicpa.org/audcommctr/homepage.htm Roughly 56,000 unique visitors in 2005
Audit Committee Toolkits Corporate
40,000 print copies in circulation Tens of thousands of downloads
Special tailored editions Not-for-profit Government
Online Effectiveness Center www.aicpa.org/audcommctr/homepage.htm Roughly 56,000 unique visitors in 2005
Audit Committee Toolkits Corporate
40,000 print copies in circulation Tens of thousands of downloads
Special tailored editions Not-for-profit Government
Audit Committee ToolkitsAudit Committee Toolkits
17 individual tools include: Audit Committee Charter Matrix Key considerations of internal control and
fraud SEC’s Financial Expert requirement
decision tree Guidelines for executive sessions Guidance for evaluation of
internal audit function external auditors, and the audit committee
17 individual tools include: Audit Committee Charter Matrix Key considerations of internal control and
fraud SEC’s Financial Expert requirement
decision tree Guidelines for executive sessions Guidance for evaluation of
internal audit function external auditors, and the audit committee
Enhanced Business ReportingEnhanced Business Reporting
Consortium Model with CPA Leadership High quality, more transparent
information: Helps companies benchmark performance
against key performance indicators Reduces uncertainty that leads to market
volatility and higher cost of capital Restores market confidence, with overall
benefit to health of economy
Consortium Model with CPA Leadership High quality, more transparent
information: Helps companies benchmark performance
against key performance indicators Reduces uncertainty that leads to market
volatility and higher cost of capital Restores market confidence, with overall
benefit to health of economy
Strategic partners to AICPA include Microsoft (charter member of consortium) NASDAQ Business Roundtable Confederation of British Industry International Chamber of Commerce National Association of Corporate Directors National Investor Relations Institute
Strategic partners to AICPA include Microsoft (charter member of consortium) NASDAQ Business Roundtable Confederation of British Industry International Chamber of Commerce National Association of Corporate Directors National Investor Relations Institute
Enhanced Business ReportingEnhanced Business Reporting
XBRLXBRL
Started with the idea of one CPA Adoption is accelerating around the world XBRL will do for business reporting what bar
coding did for product distribution AICPA commitment to audit quality through
XBRL XBRL is not just for public companies! The AICPA and the profession are committed to
XBRL as the enabler to Enhanced Business Reporting
Focus on Financial ManagementFocus on Financial Management
New online Financial Management Center – to be up shortly
White paper on why employers should choose CPAs as their CFO,COO and CEOs in post Sarbanes-Oxley world
Stronger relationships with 2 leading associations for management accountants: CIMA-UK and CMA-Canada. Includes: Extending international associate status to CMA-C
members in the U.S., and Publishing 3 new Management Accounting Guides
developed with CMA-C in the next 6 months. Using content developed by CIMA-UK as a basis for
CPE programs and online content
New online Financial Management Center – to be up shortly
White paper on why employers should choose CPAs as their CFO,COO and CEOs in post Sarbanes-Oxley world
Stronger relationships with 2 leading associations for management accountants: CIMA-UK and CMA-Canada. Includes: Extending international associate status to CMA-C
members in the U.S., and Publishing 3 new Management Accounting Guides
developed with CMA-C in the next 6 months. Using content developed by CIMA-UK as a basis for
CPE programs and online content
Renewal of the Profession
Renewal of the Profession
Working to Bring More Minorities into the ProfessionWorking to Bring More Minorities into the Profession Minority Scholarship Program
More than $6M awarded to 1,300+ students in the last 10 years
Significant program changes pending
AICPA Student Leadership Workshop 800 participants over last 10 years
The Ph.D. Project A partnership of forward thinking corporations that creates
a pipeline of prepared individuals desiring to become accounting professors.
In last 10 years the program has doubled the number of minority PhDs
Minority Scholarship Program More than $6M awarded to 1,300+ students in the last 10
years Significant program changes pending
AICPA Student Leadership Workshop 800 participants over last 10 years
The Ph.D. Project A partnership of forward thinking corporations that creates
a pipeline of prepared individuals desiring to become accounting professors.
In last 10 years the program has doubled the number of minority PhDs
The PhD CrunchThe PhD Crunch
163 164150 157 160
175186
172 172 180 183 179168
156 150 154 153
111 115 110 106
020406080
100120140160180200
83 85 87 89 91 93 95 97 99 01 03
Source: AACSB analysis of National Science Foundation Doctoral Records FileSource: AACSB analysis of National Science Foundation Doctoral Records File
Total number of accounting doctorates produced by yearTotal number of accounting doctorates produced by year
The PhD CrunchThe PhD Crunch
A few of the solutions being explored with AAA Provide more information to potential
students, including special web site Financial support to PhD students Reduce the “costs” to PhD students/programs Encourage groups with vested interest in a
viable academic accounting profession to fund scholarships
A few of the solutions being explored with AAA Provide more information to potential
students, including special web site Financial support to PhD students Reduce the “costs” to PhD students/programs Encourage groups with vested interest in a
viable academic accounting profession to fund scholarships
Volume Task Force SummaryVolume Task Force Summary #1 reason candidates are not sitting for the
exam: they are too busy Response was consistent across all research
activities, and mirrors state boards’ experience
In a survey by Maryland State Board for Public Accountancy, 26% of the responses cited demands of employment for not scheduling exam time, followed by family commitments
While cost of review courses and exam was raised, it was not seen as an obstacle to taking the exam
#1 reason candidates are not sitting for the exam: they are too busy Response was consistent across all research
activities, and mirrors state boards’ experience
In a survey by Maryland State Board for Public Accountancy, 26% of the responses cited demands of employment for not scheduling exam time, followed by family commitments
While cost of review courses and exam was raised, it was not seen as an obstacle to taking the exam
PCPS Efforts to Encourage Firms to Make Time for ExamPCPS Efforts to Encourage Firms to Make Time for Exam
PCPS will be working to make sure that firms are encouraging their students to sit for the exam and not postpone it
Managing partners of firms have a great deal of leverage here, and PCPS has already started communicating that they need to encourage their CPA students to sit for the exam as soon as possible, despite the daily pressures of client work
PCPS will be working to make sure that firms are encouraging their students to sit for the exam and not postpone it
Managing partners of firms have a great deal of leverage here, and PCPS has already started communicating that they need to encourage their CPA students to sit for the exam as soon as possible, despite the daily pressures of client work
Student Recruitment – Signs of SuccessStudent Recruitment – Signs of Success
Over 929,000 students have responded to the campaign
Approx 60% of SHGP members recall the program
Over 255,000 students have registered with program
Over 175,000 contactable leads
Over 929,000 students have responded to the campaign
Approx 60% of SHGP members recall the program
Over 255,000 students have registered with program
Over 175,000 contactable leads
Break Through Clutter
Generate Leads
Create Involvement
Take Action
Student Recruitment – Signs of SuccessStudent Recruitment – Signs of Success 42% of high school SHGP members are
more likely to consider accounting as a result of the SHGP program
44% of early college SHGP members are more likely to consider accounting as a result of the SHGP program
68% of early college SHGP members have taken steps to pursue accounting
42% of high school SHGP members are more likely to consider accounting as a result of the SHGP program
44% of early college SHGP members are more likely to consider accounting as a result of the SHGP program
68% of early college SHGP members have taken steps to pursue accounting
Next GenerationSome promising signs…Next GenerationSome promising signs…
130000135000140000145000150000155000160000165000170000175000
2000 2002 2003
Accounting Enrollment
34995 37010
970012665
0
10000
20000
30000
40000
50000
60000
2000 2003
Bachelors MastersGraduatesGraduatesEnrollmentEnrollment
Numbers Continue to Move UpNumbers Continue to Move Up More students in early college are declaring accounting as their major;
more high school students are planning to declare accounting as their major
More students in early college are declaring accounting as their major; more high school students are planning to declare accounting as their major
7.0%
4.0%
6.0%
3.1%3.2%
2.0%
1.0% 1.2%2.2%
3.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
2000 2001 2002 2003 2004
Early College Students High School
Our Obligation to Tomorrow’s CPAsOur Obligation to Tomorrow’s CPAs
Support staff sitting for the Exam Underscore the profession’s core values:
objectivity, competence and integrity Communicate the importance of professional
affiliations Instill the profession’s vision of excellence in the
next generation Live the vision every day We are the image of the profession.
Support staff sitting for the Exam Underscore the profession’s core values:
objectivity, competence and integrity Communicate the importance of professional
affiliations Instill the profession’s vision of excellence in the
next generation Live the vision every day We are the image of the profession.
New Directions for a Renewed ProfessionNew Directions for a Renewed Profession
Louisiana State UniversityFraud & Forensics Conference
July 19, 2005
Louisiana State UniversityFraud & Forensics Conference
July 19, 2005
Barry C. Melancon, CPAAICPA President & CEOBarry C. Melancon, CPAAICPA President & CEO
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