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Based in Science and Driving Action for R ili t C itiResilient Communities
March 2014
Goals of America’s PrepareAthon!
Hundred Year Events
Research-Based Design: Preparedness In America Report, Sept 2013
R d /P Ready.gov/Prepare More Americans want to prepare than are
preparing
Increase the number of individuals who:
preparing
Understand which disasters could happen in their community,
Know what to do to be safe and mitigate damage Know what to do to be safe and mitigate damage, Take action to increase their preparedness, and Participate in community resilience planning Participate in community resilience planning.
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Spring 2014 AP! Goals
Proof of Concept testing: Action Based Campaign Participant resources and promotional materials in all 50 Participant resources and promotional materials in all 50
states, DC, Territories, and Indian Country: all combinations of sector and hazard
Engage Stakeholders to build awareness: promotional materials used by at least 50 national organizations
4 l arge market medi a event s and a t least one medi a event4 l k t di t d t l i t di t in each Region
Live website on March 31:Live website on March 31: All AP! materials available for download On-line reggistration pprocess
250,000 registered participants before first National Day of Action on April 30
Evaluate process/needed improvements
Spring 2014 Participant Resources INSTITUTIONS
K-12 OF HIGHER COMMUNITY-BASED FAITH-BASED WORKPLACE SCHOOLS EDUCATION ORGANIZATIONS ORGANIZATIONS PLAYBOOK PLAYBOOK PLAYBOOK PLAYBOOK PLAYBOOK
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TORNADO
How to Prepare for a Tornado
Individual and Families Playbook
Day of AcD tit on: f A i Prepare your People 5 guides: each sector
Day of Action: Prepare Your OrganizationOrganization 5 guides: each sector
HURRICANE How to Prepare for a Hurricane
Individual and Families Playbook
Day of ActD tion: if A Prepare your People 5 guides: each sector
Day of Action: Prepare Your OrganizationOrganization 5 guides: each sector
WILDFIRE How to Prepare for a Wildfire
Individual and Families Playbook
Day o f ActD tion: if A Prepare your People 5 guides: each sector
Day of Action: Prepare Your OrganizationOrganization 5 guides: each sector
FLOOD How to Prepare for a Flood
Individual and Families Playbook
Day o f ActD ion: if A Prepare your People 5 guides: each sector
Day of Action: Prepare Your Organization Organization 5 guides: each sector
QUANTITIES America’s PrepareAthon ! Sector Playbook Day of Action: Preparing Your People 5: Playbook x 5 Sectors 20: Day of Action Guide x 4 Hazards x 5 Sectors
How to Prepare Guide Day of Action: Preparing Your Organization 4: Prepare Guide x 4 Hazards 20: Day of Action Guide x 4 Hazards x 5 Sectors
Individual and Family Playbooks 4: Playbook x 4 Hazards
Spring 2014 Participant Resources
TORNADO
INSTITUTIONS OF COMMUNITY-BASED FAITH-BASEDHIGHERWORKPLACE
K-12 SCHOOLS ORGANIZATIONS ORGANIZATIONS
EDUCATIONS
America’s PrepareAthon! Playbook For K-12 Schools
How to Prepare Guide
Day of Action For K-12 Schools: Prepare your People
DD ay of f ActiA ti on FFor K-12 Schools: Prepare Your Organization
Individual Level Preparedness Action: How To Prepare: Tornado
Individual Level Preparedness Action: • Discussions on tornado preparedness using How To Prepare Guide • Practice a school-wide drill to safely move students/employees to protective location.
Organizational Level Preparedness Action: • TTX with tornado scenario tailored for schools . This scenario guide and PPT
walks managers through their plans to prepare for, respond to and recover from a tornado.
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AP! Website
What’s New Search Get The Facts Recognize Yourself Join the Movement Know Your Hazards
Connect with Peers Download Resources Explore PE l arP ttners
AP! Website
www.ready.gov/prepare
National National researchresearch , plansplans , and and policies policies Take advantage of existing web traffic Dedicated Dedicated State State pagespages All resources and promotional materials OnOn -line line rregistration egistration Events calendar Coordination with The Great ShakeOut website
Overview Powerpoint Bi-fold Overview Promotional Booklet Talking Points Fact Sheet FAQ Digital Invites, Web Badges, Banners Customizable general and hazard
specific posters
Promotional Materials
Promotional Materials – General
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Promotional Materials - Tornado
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Promotional Materials – Flood
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Promotional Materials – Hurricane
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Promotional Materials –Wildfire
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AP! Stakeholders’ Existing Commitments
National SupportersNational Supporters The American Red Cross
Corporation Corporation for N ational & C ommunity Servicefor National & Community Service
International Association of Emergency Managers
National Voluntary National Vo Organizations Active in Disasterluntary Organizations Active in Disaster
Resilient Communities for America
SSouthern CCalifornia Earthqquake CCenter
The Target Corporation
U.S. Office of Personnel Managgement
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Campaign Structure Hazard specific Hazard specific
Protective actions, preparedness actions, mitigation measures
Sector specific K-12 schools, institutions of higher education, workplaces, faith-based organizations,
community organizations, individuals and families
Semi-Annual National Days of Action: Spring and Fall April 30, 2014 Launch September 30, 2014 to end National Preparedness Month OctoberOctober 16, 16, 2014: 2014: Great Great Shakeout Day of Shakeout Day of AActionction
National resources for local action Customize local events using the “PrepareAthon!” sub-brand.
Action at Three Levels: Individual: A preparedness action that everyone can do that will make a difference for a
specific disaster; is no-cost, and can be done in many venues. Organizational: A scenario-based discussion to walk managers through their
organization’s plans for disaster response. Community: HSEEP-based TTXs
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Contact InformationContact Information
Gwen Camp Director,, Individual and Communit yy Pre pparedness
Federal Emergency Management Agency ggwen.campp@fema.dhs.ggov
202-786-9550
PrepareAthon@fema.dhs.gov @PrepareAthon #PrepareAthon
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