bbb 2013 sell sheet final
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T h e S T y l e M a n u a l f o r S u c c e S S f u l M e n
2013
BIGBLACK BOOK
The
Nick
SuLLIvAn
— FASHIOn DIRECTOR, ESQuIRE EDITOR, BIG BLACK BOOK
NickSullivanhasbeenaleadingforceinmenswearsincejoiningEsquireasFashionDirectorin2004.in2006heusheredinBigBlackBook,andhasservedasEditorforthe11editionspublishedtodate.Monthly,hisstylecuesappearintheEsquireflagshipcolumn“AskNickSullivan.”NickalsoservedasacontributortothebookDressed to Kill: The Style of James Bond.
BIGBLACK BOOK
The
Since 2006, Esquire’s Big Black Book has steered modern men through the world’s best clothes, possessions and
destinations with an unmatched expertise and intelligence. Men are shopping again. And they’re excited about it. The Big Black Book is where they find direction. Published twice annually, Big Black Book is the definitive luxury sourcebook with timeless, clever insights on the art of living well, presented in an elegant package.
Alfred DunhillAllegriAllen EdmondsAscot ChangAudemars PiguetBal Harbour ShopsBallyBell & RossBelvest BlancpainBloomingdale’sBNP ParibasBoglioli
BombardierBottega VenetaBrescianiBrioni Brooks BrothersBrunello CucinelliBurberryCadillac CanaliCartierCarusoCesare Attolini Cesare Paciotti
Chanel Bleu de ChanelChanel WatchChopardChryslerCohibaConrad HotelsCosmopolitan Resort CasinoDon Julio Duckie Brown ShoesErmenegildo Zegna
FaçonnableFrederique ConstantGergé Swiss Giorgio ArmaniGlashűtte OriginalGucci Hadleigh’s ClothingHermesHerradura Hickey FreemanHugo Boss
Individualized ShirtsInfinitiIsaiaIWCJacob & CompanyJohn LobbJoseph AbboudKitonLexusLouis VuittonLufthansaMoncler
MontblancMoorerNeiman MarcusOxxford ClothesPaneraiPaul StuartPendleton WhiskyRalph Lauren Purple LabelRavazzoloRoger Dubuis Rolex Santiago Gonzalez
Scarpe di BiancoTag HeuerTanquerayTerlato Wines The Art of ShavingTod’sTriumph MotorcyclesTW Steel VictorinoxVolkswagenWaldorf AstoriaWoodford Reserve
The company you keep
— FRED MARTEL, vP OF SALES & MARKETInG, AuDEMARS PIGuET
BigBlackBookisaninvaluabletoolforreachingadiscerningreader.Themagazineasksthereadertolookwellbeyondanitem’sbeautyandtounderstandthehistory,traditionandcraftsmanshipthatwentintomakingtheitemthatappearsonthepage.Thisisvitalforeducatingaboutourexceptionaltimepiecesandsomethingwereallyappreciate.
— LuCIO InnOCEnTI COMMERCIAL DIRECTOR, MOORER-FEyEM
i’velaunchedanumberofitalianluxurybrandsintotheUnitedStates,andhadexcellentresultsfromBigBlackBook.i’vefoundthattherightretailbuyersnoticeouradvertisements,considerablyhelpingachievepenetrationatthewholesalelevel.NumerousretailersreportthatconsumersvisittheirstoreswithcopiesoftheadsplacedinBigBlackBookin-hand,searchingforaspecificitem.
— MARK BRASHEAR, CEO OF HuGO BOSS, THE AMERICAS
TwiceayearweareinspiredandmotivatedbytheeditorialofBigBlackBook.itistrulythefashionpointofreference.
4 5ouT oF
BigBlackBookreadersbelongtoasocialnetwork
andhaveanaverageof310 personal
contacts.
A MAn Who
GETS AROunD
88%use Facebook
63%use LinkedIn
49%use Twitter
Sample Base: 921 survey respondents who a) purchased The Big Black Book Fall 2011 online for themselves, or b) received The Big Black Book Fall 2011 as a gift to CLAD charter members.
Source: Fairfield Research, Inc., online research survey conducted in January 2012.
97%ofBigBlackBookreadersaremale
Median age 41
68%areage18to49 34%areunder35
M e d i a n h o u S e h o l d i n c o M e $138,800
45%havehouseholdincomeover$150,000
e d u caT i o n
83%arehighlyeducatedwithacollegedegreeorhigher
31%havepostgraduatestudy/degree
BIG BLACK BOOK READERS ARE
a WeLL-oFF, InTeLLIGenT auDIence
BIG BLACK BOOK READERS ARE
SocIaL neTWoRkeRS
81%ofBigBlackBookreaders
kepttheissueforfuturereferenceandreturnedtoitanaverageof 5 times.
68%Thefashioncontentis
betterthanthatinothermen’sfashion/lifestyle
magazines
57%Givesanappreciation
fortheimportance ofquality
62%Apracticaland
usefulguide
43%Taughtmethings
ididn’tknow
68%Educatesreadersthat
finetailoringandgoodcraftsmanshipare worththemoney
44%Anauthorityon
men’sfashion
READER PERCEPTIONS
h I G h Ly c o m p L I m e n Ta R y
ACTIONS TAKEN
e n G a G e D & R e S p o n S I v e
65% recommended it or shared it with someone else
58% either purchased or considered purchasing an item/service based on an article or advertisement
in the magazine
52% visited the Web site of a product/service they read about or saw advertised
BIG BLACK BOOKThe
To find out more information on
this opportunity, please contact
your Esquire Account Executive
or Marcia Kline,
Esquire Associate Publisher/
Advertising, at 212.649.4158 or
mkline@hearst.com.
DISTRIbuTIon & RaTeS
RaTeS Singlepage: $26,250 Gross / $22,313 net | Spread: $52,500 Gross / $44,626 net
c I Rc u L aT I o n The Big Black Book has a total circulation of 155,000
DISTRIbuTIon newsstands at bookstores and airports 60% Targeted national mailing to affluent Esquire subscribers 30% Private jet terminals and luxury hotels 10%
auDIence 263,000 readers*
SpRInG on-SaLe April-June 2013 | cLoSInG/maTeRIaL Due January 11, 2013
FaLL on-SaLe October-December 2013 | cLoSInG/maTeRIaL Due July 12, 2013
* Estimate based on pass-along readership data
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