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An analysis of Procter and Gamble (P&G).

Group 6:Mohammad EjazullahRadhika JoshiNguyen Thi Khanh Ngan (Jennifer)Prathi Sai BharathNitin Raitani

A Fortune 500 Multi National Corporation is headquartered in Ohio, USA by William Procter and James Gamble in 1837.

P&G is a market leader in consumer goods and has its presence in following segments across 180 countries:1.Beauty2.Grooming3.Health Care4.Snacks & Pet Care5.Fabric Care & Home Care6.Baby care & Family Care

Stars - high growth markets with a relatively high market share (Heavy investments)

Cash Cows - high share of a low growth market (High profit)

Question Marks (Problem Child) - low share of a high growth market (Large cash to sustain their marketplace)

Dogs - low share of a low growth market (Cash traps)

Low growth , High market share

Marketing Head of P&G said, “In less than a year since the launch, Olay has captured the market like it was always here - with 20% market share in a young anti-ageing market seeing 500% sales growth annually.