bea 2014 the bargain ebook buyer
Post on 26-Jan-2015
115 Views
Preview:
DESCRIPTION
TRANSCRIPT
the BARGAIN EBOOK BUYER
O r i g i n a l D a t a o n t h e P u r c h a s e B e h a v i o r
O f P r i c e - S e n s i t i v e E b o o k R e a d e r s
The Bargain Ebook BuyerBookBub | The leading service in ebook price promotions
WHAT IS BOOKBUB?
• Daily email and website alerting millions of readers to limited-time deals on ebooks
• Publishers and authors promote discounts to drives sales and gain fans
BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 2
BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 3
Access To Mi l l i ons o f Barga in Ebook Buyers
EXCLUSIVE SURVEY DATA
BookBub | The leading service in ebook price promotions
WHO AREBARGAIN READERS?
The Bargain Ebook Buyer | 4
BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 5
W H O A R E B A R G A I N R E A D E R S ?
They Are Predominantly Female
16%Men
84%Women
Under 35 35-44 45-54 55-65 65+0%
500%
1000%
1500%
2000%
2500%
3000%
3500%
BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 6
W H O A R E B A R G A I N R E A D E R S ?
The Vast Majority Are Over 40
BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 7
W H O A R E B A R G A I N R E A D E R S ?
A Significant Amount Are Retired6%Self-employed
8%Homemaker
3%Other
38%Employed Full Time
37%Retired
8%Employed Part Time
BookBub | The leading service in ebook price promotions The Bargain Ebook Buyer | 8
W H O A R E B A R G A I N R E A D E R S ?
Most Don’t Live With Children
21%Never Had Kids
20%Live With Kids
58%Empty Nesters
BookBub | The leading service in ebook price promotions
WHAT ARE THEI RREADING HABITS?
The Bargain Ebook Buyer | 9
Average Readers Bargain Readers
R E A D I N G H A B I T S
They’re Power Readers
BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |
10
Power Readers
1 to 4 Books/Month
59%Read 4+ Books Per Month
35% Read 1-4 Books Per Month
6% Read <1 Book Per Month
Average Reader Bargain Reader
R E A D I N G H A B I T S
They’re Power Readers
BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |
11
10xThe Number ofPower Readers
BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |
12
R E A D I N G H A B I T S
They Read Everywhere
Read books at night before bed
97%Read books at home during the day
96%
Read books when they travel
94%Even read books while at work
45%
BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |
13
Nook15%
W H O A R E B A R G A I N R E A D E R S ?
They’re On Different Platforms
Apple26%
Android10%
Kindle49%
BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |
14
R E A D I N G H A B I T S
They Primarily Read On Tablets
Tablet60% Dedicated
ereader
35% Phone
5%
Read PaperbacksRead Hardcovers
OVER
60%
BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |
15
OVER
70%
R E A D I N G H A B I T S
They Also Read Print Books
[ Although 65% say they’ve started reading fewer print books over the last
two years. ]
BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |
16
R E A D I N G H A B I T S
They Find Print Books Everywhere
Bookstore Chains
43%Independent bookstores
20%
Library45%
Used bookstores
32%Garage sales22%
Borrow from friends
31%
BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |
17
R E A D I N G H A B I T S
They Are Predominantly Genre Readers
25%Romance
29%Non-Genre Titles
What Bargain Readers Say They Primarily Read
14%Scifi/Fantasy/Horror
32%Mysteries/Thrillers
BookBub | The leading service in ebook price promotions
W HAT A R E TH E IRPURCHASING HABITS?
The Bargain Ebook Buyer | 18
Median U.S. Household
P U R C H A S I N G H A B I T S
Their Median Income Is Above Average
BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |
19
$51Kof bargain readers reported an annual household
income of at least $50K
64%
BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |
20
P U R C H A S I N G H A B I T S
They Buy Full-Priced Ebooks
23%Exclusively purchase
discounted books
77%Purchase full-price and discount books
P U R C H A S I N G H A B I T S
They Are Price Sensitive
$0.99 $1.99 $2.99
BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |
21
AveragePurchase
Rate
Purchase Rates Decline as Prices Go Up
“I’ve jumped on a series or author that I was
uncertain about due to a bargain price.”
P U R C H A S I N G H A B I T S
Price Is Important For Discovery
BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |
22
“I prefer to pay $1 or less for an unknown author. I would pay much more for an author I’ve read and
enjoy.”
P U R C H A S I N G H A B I T S
Price Is Important For Discovery
BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |
23
BookBub | The leading service in ebook price promotions
WHY BARGAIN READERSARE VALUABLE
The Bargain Ebook Buyer | 24
W H Y B A R G A I N R E A D E R S A R E V A L U A B L E
They Try New Authors
BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |
25
of bargain readers have purchased a book from an author unknown to them
because of an ebook price promotion
95%
W H Y B A R G A I N R E A D E R S A R E V A L U A B L E
They Read The Books They Download
Never Rarely Sometimes Always0%
10%
20%
30%
40%
50%
60%
70%
BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |
26
How Often They Read a Book They Download
W H Y B A R G A I N R E A D E R S A R E V A L U A B L E
They Become Loyal Fans
of readers have purchased other books by an author that they discovered as part of a price promotion.
BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |
27
63%
“I've never read anything by Marti Talbott, but the
Highlander Series book 1 was free and it was such a good book I had to purchase the
series. I'm up to #8!”
W H Y B A R G A I N R E A D E R S A R E V A L U A B L E
They Get Hooked
BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |
28
W H Y B A R G A I N R E A D E R S A R E V A L U A B L E
They Recommend Books They Like
Of bargain readers tell their friends about
books they discover.
BookBub | The leading service in ebook price promotionsThe Bargain Ebook Buyer |
29
65%
BookBub | The leading service in ebook price promotions
Summary
The Bargain Ebook Buyer | 30
• Bargain readers are Power Readers
• They’re price sensitive, especially when it comes to trying new titles, but are willing to experiment, and also purchase full price books
• They are valuable, long-term readers who are invested in the books they purchase
BookBub | The leading service in ebook price promotions
FOR MORE FROM BOOKBUB, VISIT
UNBOUND.BOOKBUB.COM
The Bargain Ebook Buyer | 31
top related