beating the bar queues (*drink responsibly)

Beat The Bar Queues**Drink Responsibly

EST. 1976

JAMES ROWLEY

DIRECTOR OF CREATIVE TECHNOLOGY

The Martini Smart CubeWhat is it?

Challenges

Design

Under The Hood

Keeping It Cool

Functionality

Problems

Manufacturing

Launch

Future Uses

VIDEO

What is it?A barman places a MARTINI Smart Cube in your drink when serving. The ice cube-

shaped device, then bobs around until your drink is finished, at which point it senses

the lack of liquid and alerts the bar staff, ordering you a fresh glass.

The cube uses Bluetooth to triangulate your position within the bar, so bar staff can

bring your next drink straight to you.

ChallengesBluetooth doesn't work well under water.

Bluetooth doesn't work well around people (people are 60% water).

It must be completely food safe.

It must float.

It must keep drinks cold.

It must be washable & reusable.

DesignDesigned using Solidworks.

Account for bouyancy (weight, gravity & other weird physics shit).

Walls thick enough to ensure durability.

Antenna must be positioned out of the water.

Semi-transparent shell to hide electronics, but show light pulsing.

Under The

Hood

Gimbal S10 Proximity Beacon

Custom PCB

Atmel Microprocessor

Moisture Sensors

RGB LED

2 x CR2032 Batteries

Food safe glue

Food safe plastic

Keeping it coolAerogel is a synthetic porous ultralight material derived from a gel, in which the liquid

component of the gel has been replaced with a gas. The result is a solid with extremely low

density and low thermal conductivity.

It feels like fragile expanded polystyrene to the touch.

ProblemsShoot for Wired : Rome

Batteries. Fucking watch batteries & cold temperatures. 2 batteries required.

Range is variable depending on environment

Manufacturing200 cubes created in 2 weeks

Injection moulded shell using food safe plastic (Watershed)

Custom circuit boards created

Pick & Place machines & Reflow Ovens used to place & secure components

Cubes manually pieced together

The

Launch

Formula 1 : Monza

100,000 people over a weekend.

Martini VIP Bar serving cocktails.

Lots of F1 girls.

Couldn't have gone any better!

Future Uses

Drink Analytics

Responsible Drinking

Date Rape Drug detection

Private members clubs

Post launch

Thank you.Please don't hesitate to contact us if you have any questions

rowleyj@amvbbdo.com

@vanillabrand