become a killer online agent: 7 absolute must knows

How-To Become a Killer Online

Real Estate Agent7 Absolute Must Knows

Why Are You Here?

Why are you here?Real estate agents struggle with online marketing & aren’t sure where to start. 90% of home buyers start their home search online. How are you getting in front of these online home shoppers?

Today… we will learn the foundation of a killer online marketing plan.

THE GOAL

Online PresenceWhat to DoConsistency

How do you get visitors to your website / get to know you?

YOUR WEBSITE /

BLOG

YouTubeFBTwitterPinterestGoogle+Other social mediaDirect mailBusiness cards

FAQ’s you can answer1.2.3.4.5.

Social Media1.2.3.

Your BlogNiches: 1.2.3.

ABSOLUTE Must Knows

What this is aboutAgents looking to increase your:● Online Presence● Online lead generation

About meReal Estate Broker from Scottsdale, AZ.Author of Pinnable Real EstateI’m always testing new online methods.Killer Online Real Estate Agent MastermindKiller Online RE Done-for-You

I love learning online techniques and growing!

Pinnable Real Estate - the book

The Challenge - Online Presence

Are you avoiding online marketing? 1. Are you not sure where to start? 2. Think it will take too much time? 3. What other options do you have?

Now… You aren’t marketing online● Most REALTORS I meet don’t know how to

get visitors to their site.● 997,148 Realtors in the US - May of 2013

(NAR)● 260,000 users on active rain (not active)the goal: Using Online methods efficiently

Shift in Thinking | Commit to Online Marketing● Commit to 1-2 social sites● Commit to your Website / blog● Commit to always improving your brand

not necessarily your time

Today: Steps NecessaryOverview

1. Getting Found2. Convert to Leads3. Nurture Leads4. Big Picture

Top of the Funnel: Get Found (Getting Traffic)

Vibrant Blog

● Consistency● 1x / week● 3-4

categories

Must Know #1: Vibrant Blog

Top of the FunnelBlog About Early Stage Questions

● City Information● Moving Information● Amenities

Must Know #2: FAQ

Top of the Funnel

Offer Value ALWAYS!

● Newsletters● Lists● Tips● Market Guides● Free Resources

Top of the FunnelGet Found! ● Share to social media (5-10x / week)

○ FB○ Twitter○ Pinterest○ Google+○ LinkedIn

Must Know #3: Share

Must Know #4: Nichify

Who is your client? ● Write a series of articles for each niche● 2 articles is considered a series

Move to Phoenix

http://securerealestatephoenix.com/moving-2/move-to-phoenix-relocating-to-phoenix-top-7-things-you-should-know-about-phoenix/

Middle of the FunnelConvert Traffic

Content is King● Resources● Auto systems● List builder

Must Know #5: Offer SOMETHING

● Free Resources● E-book● Report● MLS Access

Goal: Collecting info to follow up:)

Must Know #6: Opt-Ins

Systems● Opt in for resources ● Auto- drip campaign

○ List builders: Aweber, mail chimp, constant contact

Bottom of the Funnel

About buyers & sellers● More detailed

info

Must Know #7: Detailed Resources

Resources: ● Buyer checklist● Seller checklist● Educational guides● Decision guides● Open house announcements● Listing announcements

Bonus: Big Picture

ALWAYS: 1. Be Useful 2. Talk to Your Niche (one at a time)3. Use Keywords4. Be Yourself

Ideas:● “40 Tips for Selling Your Dobson Ranch

Home in 2015”● “7 Things You Should Know about McDowell

Mountain Ranch Home Values in 2015”● “11 Reasons You Should Sell your 85251

Home in 2015”

Big Picture

Big Picture: Your Blog Cycle

4 Topics for your blogIdeas:1. Real estate in your city2. Home decor3. Home Storage4. Your interests5. Your community

What to do

● Fill out your worksheet● Choose blog categories● Blog regularly (1x week)● Use Keywords● Promote blogs to Google+, Pinterest, FB ● Think in FAQ’s of your niche

Your Site - Where are you sending trafficOptions:● Self Hosted Blog

○ URL at GoDaddy○ Install wordpress○ Design an easy site

● Other Blog○ Placester.com (great, easy sites)○ Blogger.com, etc

Resources● CharlieAllred.com - free online blueprint● Pinnable Real Estate - Amazon.com● Follow us on Pinterest (Pinterest for real

estate) & (Charlie Allred)● If you’re local, join the monthly mastermind

(email me at charlie@srephoenix.com)1st Meeting : January 20th 2016

Local MastermindKiller Online Real Estate Agents● Meet once a month● First Meeting: January 20th at 9:30 am● Topic: Your Website

○ Easy Website○ Must Haves to Your Real Estate Hub○ Tips & Tricks

● Roundtable discussion

2016 Killer Online Mastermind / Done-for-YOU

Options: 1. Killer Mastermind - learn & do it yourself2. Killer Mastermind + Done-for-You

Create a strategy for you to reach your nicheOur team implementsblogs, social media & drive traffic to you

Done-For-YOU

Talk to me or email me for more info, charlie@srephoenix.com

Monthly Topics

● Your Online marketing plan● What FREE resources to offer● List building● What to do once you’ve written a blog● Categories for your blog / Keywords● Best Website Platforms● Plug ins● Social Sites: YouTube, Google+, Pinterest

Q & A

www.charlieallred.com