becoming a blog and social media entrepreneur

Becoming  a  Blog  and  Social  Media  Entrepreneur  

Jane5e  Toral  h5p://www.digientrepreneur.com  

h5p://www.digitalfilipino.com  

h5p://www.e-­‐commercephilippines.com  

h5p://www.blog4reviews.com  

Photo  credit:  PinayAds.com  

Content  

Community  

Capacity  building  

Commitment  

ConFnuous  Research  

Cost-­‐effecFve  

h5p://www.searchprofileindex.com  

h5p://www.adinteresFng.com  

h5p://www.homebasedelite.com  

3  Market  Needs  

Low-­‐cost  but  effecFve  website  Rank  in  search  engines  

Tap  social  media  

Very  few  service  providers……  

SITE  LAUNCH  STEP  #1  RESEARCH  

h5p://www.google.com/insights/search  

Find  out  compeFFon  through  search  engine.  

Search  engine  is  a  reputaFon  engine.  

SITE  launch  Step  #2  Structure  /  OpFmize  

•  About  the  site  •  Company  index  •  Categories  

–  Cat1  •  Photo  •  DescripFon  •  Company  info  

•  Keyword:  category,  company  name  

•  Sidebar  –  Facebook  page  –  Twi5er  –  Slideshare  –  Archives  –  Ads  –  About  author  –  News  

h5p://www.halalcerFfiedfood.com  launched  August  10.  

SITE  Launch  STEP  #3  CAMPAIGN  

Where?  

•  FREE  –  Twi5er  –  Facebook  –  Blog  

•  Paid  –  Blogs  –  Google  Adsense  

Tap  bloggers  &  linkera^  to  promote  what  you  do.  

SITE  Launch  STEP    #4  MEASURE  

Monitor  your  ranking.  (results  as  of  August  11)  

Listed  -­‐    Search  results  

#5  Calibrate!  

•  Control  search  engine  results  •  What  people  say  about  you  

•  Learn  how  to  read  trends  •  Know  what  your  compeFFon  is  up  to  

There  is  no  excuse  why  you  don’t  know.  

All  channels  will  be  social  

We  don’t  believe  in  hypes..    (we  trust  friends  more)  

TV   PRINT   POS   CRM  

digital   digital   digital   digital  

social   social   social   social  

h5p://bit.ly/jaysonbiadog  

Passion  to  compete  and  win!  

A  successful  Digital  PR  

•  People  will  search  for  you.  •  People  will  write  about  you.  •  People  will  share  you.  

Book  reference:  Brains  on  Fire  

What  is  a  blog  post  campaign?  

•  Get  bloggers  to  write  about  you  –  Press  release  

•  Pros:  fast  disseminaFon  •  Cons:  copy-­‐paste;  no  pick-­‐up  

– Meet  blogger  (group  or  one-­‐on-­‐one)  •  Pros:  ge^ng  to  know  personally  •  Cons:  pick-­‐up  (messaging  /  value  challenge),  cost  

–  Paid  post  •  Pros:  flexible  on  budget;  message-­‐focused,  support  SEO  efforts  

•  Cons:  search  engine  pick-­‐up,  reader  pick-­‐up  

Designing  a  blog  post  campaign  

•  ObjecFve  •  Type  of  write-­‐up  desired  –  Buzz  – Website  review  –  News  release  

•  Messaging  tone  –  PosiFve  –  NegaFve  –  Neutral  

•  Keywords  – Word  or  Phrase  –  url  or  link  

•  Photos  •  Video  •  Amplify  

–  Twi5er  –  Facebook  –  Foursquare  

Measuring  effecFveness  

•  Sales  conversion  –  Click  tracking  –  Coupons    

•  Visits  •  Search  engine  ranking  •  RecommendaFons  

–  Like  –  Retweet  –  Bookmarks    

•  ConversaFon  generated  –  Comments  

Bloggers  &  Social  Media  Users  as  Social  influencers  

•  People  who  have  influence  on  their  peers  heavily  influenced  by  the  quality  and  volume  of  content  they  share  online  to  their  peers.  – Referent  influencers    – Expert  influencers    – PosiFonal  influencers  (peers)  

Source:  Social  Media  MarkeFng  for  Dummies  (Shiv  Singh)  

Blog  Entrepreneurs  

•  Content  development  &  site  building  •  Traffic  &  conversion  

•  Amplify,  engage,  &  create  movements  

•  CreaFve  &  compeFFve  

Be  Useful  

TV   PRINT   POS   CRM  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

mobile   mobile   mobile   mobile  

Lessons  learned  

•  Not  a  one  Fme  effort  – Web  presence  and  compeFFon  tracking  (monthly  if  possible)  

– Constantly  look  into  new  resources  –  real  –  not  canned  

•  Experiment  (TEFCAS  by  Tony  Buzan  –  refer  to  slide  19)  

h5p://digitalfilipinocom.ning.com  

h5p://digitalfilipino.podomaFc.com  

h5p://slideshare.net/jane5etoral  

Thank  you!  

We  hope  you  can  join  the  program  h5p://www.digientrepreneur.com  

See  you  online  

h5p://facebook.com/jane5etoral  h5p://slideshare.net/jane5etoral  

h5p://twi5er.com/digitalfilipino  

h5p://store.ovi.com/content/116986