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BeginningWordPress:Step-By-Step

BeginningWordPress:Step-By-Steps

PresentedbyBrehtBurriApril13,2018

breht@toobaroo.combreht@infodeli.com

Why WordPress

• WorldwideAdoptionoftheWordPressEcosystem• 25%+percentofallwebsitesontheinternet• 25%+ofalleCommerce

• WP-Notgoingawayanytimesoon-timespentisnottimewasted*• FastDevelopment,Deployment&Modification• PopularPlugins/Themes/IntegrationswillbeUpdated&Maintained

Background

What is WordPress?

• BloggingPlatform+• DynamicDatabaseDriven/DatabaseBackend+• ContentManagementSystem+

• fileuploads• posts&pagesinthedatabasesystem

• ContentPublishingSystem+• Themes/Skinable(ThemeModifiable)• ModularConfigurableviauseofplugins• ModularCustomizableviaAutomatedAPIIntegrations• ModularCustomizableviaPHPprogramming

Theme Files

• downloadofWordPress-4.8.3.zip(2017-11-12)

Database Tables

• 12TablesarecreatedonaninitialWPInstallation

Themes and Plugins

• Thesearethethingsyouuploadtoconfigure/enhanceyourWordPressinstallation…

Uploads - Important

• Thesearethethings(images,documents,digitalfilesthathavebeenuploadedtopopulatethecontentofyourWordPressinstallation…

End of the Background Stuff

DomainNameWhattodowithit…1. Registrar-ManageYourDomainName

1. delegatenameservers(dyn.comorcloudflare.com)or2. useregistrars“default”nameservers(NS2registrarsdomain.com)

2. Nameservers-Designated3. DNSManagementTools4. CreateDNSRecords

1. “A”Records-ThiswillbeANIPaddressprovidedbyyourwebhost100.100.100.1002. cNameRecords-pointtoyour“www”tojustdomainname3. MXRecords-setupyouremail4. TXTRecords-verificationforemail,googleanalytics,“proof”ofownership.

DOMAIN NAME - What to Do with it…

1. ControlPanel/Management(SavesYouTime)1. cPanel2. Plesk3. CustomPanels(WPengine,GetFlywheel)

HOSTING SERVICE - Control Panel

HOSTING SERVICE - Control Panel

HOSTING SERVICE - wpengine

HOSTING SERVICE - wpengine

ControlPanel/Management(SavesYouTime)1. Softaculous-lotofopensourceinstallers2. Fantastico-lotsofopensourceinstallers3. Virtualmin-lotsofopensourceinstallers4. CustomInstall(WPengine,GetFlyWheel)

HOSTING SERVICE - Installers

HOSTING SERVICE - Installer at wpengine

HOSTING SERVICE - Installer at Virtualmin

HOSTING SERVICE - Installer at Virtualmin

HOSTING SERVICE - Other Installers

HOSTING SERVICE - Other Installers

Wordpress Themes

WordPress-Themes

1.Wheretofindthem2.Whattolookfor3.Whatisathemeframework

WordPress-Themes

1.Wheretofindthem…ThemeForest StudioPressWordPressOrg

WordPress-Themes

Wheretofindtheminthewild…ifyouseesomethingonlinethatyoulike…

https://www.themestats.com/

WordPress-ThemeDetection

WordPress-ThemeDetection

WordPress-ThemeDetection

2.WhattolookforinaBUSINESSThemeDeveloper1. futuresupportbyamotivateddeveloper/seller2. topdeveloper“PowerEliteAuthor”fromEnvato3. goodreviews4. steadyreleases5. reliablesupport

WordPress-ThemeDetection

2.WhattolookforinaBUSINESStheme1. mobileresponsive2. properlayoutsforyourneeds-longposts,photos,directory3. step-by-steptutorialsand/orvideotutorials4. woocommercelayoutsifyouaresellingproducts5. reviewthethemedemoonyourdevices&onlinetools6. lookat“demosites”aretheystillworking?…

WordPress-ThemeDetection

SomeToolsfortestingPotentialWordPressThemes- Google - https://search.google.com/test/mobile-friendly

- Bing - https://www.bing.com/webmaster/tools/mobile-friendliness

- Responsive Design Checker http://responsivedesignchecker.com/checker.php

- Studiopress Guide - https://www.studiopress.com/beginners-guide-responsive-design//

WordPress-ThemeDetection

Whatisathemeframework- StudioPressbyGenesis- DIVIbyElegantThemes- WooThemes- Themify

Adding A Theme to WordPress

WordPress-Plugins

Wheretofindthem1.https://wordpress.org/plugins/2.InsidetheWordPresscontrolpanelWhattolookfor…Downloads,Updates,Activity,Reviews

Adding A Plugin to WordPress

1.MonsterInsights2.YoastSEO3.GoogleXMLSitemaps4.Redirection(ImportantforGrabbingOldLinks&directingthemtothenewplacesonyoursite)5.NSPSortOrder(sorts,pages,posts,categories,tags)6.AdvancedImageStyles(AddsDialogboxthatwasremovedinawpupgrade)7.TinyMCE-WYSIWYG8.GoogleMaps-VariousPluginsfromWPGoogleMapsandaddons9.SeedProd-Anamazingcomingsoonpluginforquickkiosktypelaunches,emailgatheringandcreatingattractivelandingpages.

wordist.com Favorite Plugins List

•Today…Wearetalkingaboutwordpress.org—self-hostedWordPress•Yourowndomainname-yourvirtualbusinessaddress•Youpickthehostingservice-hostingyourownplace•Youcanconfigurefreely-themes/plugins•Youcancustomizefreely-themes/plugins•Youcanmonetize-commerce,payments,appointments•

wordpress.org vs. wordpress.com

•Today…Wearetalkingaboutwordpress.org—self-hostedWordPress•Yourowndomainname-yourvirtualbusinessaddress•Youpickthehostingservice-hostingyourownplace•Youcanconfigurefreely-themes/plugins•Youcancustomizefreely-themes/plugins•Youcanmonetize-commerce,payments,appointments•

wordpress.org vs. wordpress.com

WordPress for Entrepreneurs Some Ideas and Implementations

• TestLandingPages• Surveys-OnlineForms• BookAppointments• CaptureMailingLists• AcceptPayments• TestBlogContent• SearchBox

WordPress & Lean Methods Build,Measure,Learn

• TestLandingPages-Conversion,Watchusersinteract• Surveys-OnlineForms-Willtheycompletetheform• BookAppointments-Dotheywantmyservice• CaptureMailingLists-Interestedinthecontent/idea• AcceptPayments-Willtheypay?• TestBlogContent-Willtheyread,stay,engage,share?• SearchBox-Whatweretheyseekingatthissite

WordPress & Lean Marketing & Lean Methods Build,Measure,Learn

• TestLandingPages-Conversion,Watchusersinteract-LuckyOrange• Surveys-OnlineForms-Willtheycompletetheform-GravityForms• BookAppointments-Dotheywantmyservice-GravityForms&GoogleCal• CaptureMailingLists-Interestedinthecontent/idea-MailChimp,MailPoet• AcceptPayments-Willtheypay?-PaypalPlugin• TestContent-Willtheyread/enage/share?-LuckyOrange&GoogleAnalytics• SearchBox-Whatweretheyseekingatthissite-SearchWP

WordPress & Lean Marketing & Lean Methods Build,Measure,Learn

WordPress & Lean Marketing & Lean Methods SUPERFASTBuild,Measure,Learn

BuildthebrochurewareportionofyourdigitalproductinWordPress.WrapthecustomprogramminginsideofasinglepageormultiplepagesandleavetheheavyprogrammingliftingtothecustomdevelopersbutkeeptheconfigurationtypecustomizationsinWordPress.

WordPress, Lean Methods & MVP MinimumViableProducts

BuildthebrochurewareportionofyourdigitalproductinWordPress.Wrapthecustomprogramminginsideofasinglepageormultiplepages-MultipleiFrameandEmbedPlugins-

WordPress, Lean Methods & MVP MinimumViableProducts

WordPress, Lean Methods & MVP MinimumViableProducts

Coming Soon Landing Pages & Placeholders, Kiosks, iPad Signup Sheets

BeginningWordPress

PresentedbyBrehtBurriPhone:816-365-9207

toobaroo.com|wordist.com

PresentationLinksAt:https://wordist.com/wordpress/breht-11132017/

breht@toobaroo.comorbreht@infodeli.com

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