being social media savvy at college

Being Social Media Savvy at Work

Presented by Olga Koz at the KCPDC Professional

Development Conference

Social media use by colleges and universities

Social Media• Word association gameI say “social media” what will be the first word that occurs to your mind?

Digital one-to-one, one-to-many and many-to-many communications

Mass media

Social

Personal

Love-hate relationship with SM

Why do you love SM? Why do you hate SM?

Social media is a two-edged tool

Publishing Marketing

Networking Bullying

Learning Diversion, Addiction, False information

Community building Violence accelerator

Freedom Regulation

Identity building Reputation destroyer

SM Marketing

• Harvard#virtualvisitas experience 500 tweets

• Yale U. Tumblr blog• Princeton U. Instagram• U. of Kentucky SM Week

Facebook• Colorado Technical U.

Linkedin page• Syracuse U. SM Directory

• StudentAdvisor.com Top 100 SM Colleges

SM Publishing

• LinkedIn Publishing Platform

• Blogs U. Oregon Grade First Aid

• Academic Advising Graduate Programs K-State U

• Live webcasts Georgetown U.

PLC, educational blogs, forums, videos, access to experts, content, redesigning learning management systems to include SM

SM in teaching & learning

Social media

Addiction

Personal Learning Network

SM and community building

Student riots & parties organizing

Image source iStockPhoto

Two U. of Arizona students took selfies during Saturday night's riot after the team's loss

Penn State Yammer Network

SM & Privacy

Big Data• Big Data obsession• FERPA • SM data collection is not

regulated

Monitoring • SM Listening http://

socialmention.com/• Social media audits• Social Media Policies

College intelligence with SM

Rate my professorsRate my employer

Glassdoor

Linkedin for Admission Using Twitter to find #bad or # good remarks about the college

SM Policies

SM policies at U.S. universities

Your own SM strategy

LinkedIn – demonstrationTwitter –demonstration

The audience/community

Purpose

Knowledge of media