being there before the sale - social fresh charlotte 2010 - greg cangialosi

Being there BEFORE the Sale.

Greg Cangialosi

  Our story…

Our approach….

Found our internal champion(s)

Turned Marketing into a Publishing organization

Turned Marketing into a Publishing organization

Work from an editorial calendar.

Use [enter tool here] as distribution & conversation channel.

Monitor & listen to the conversation

Use social networks to engage & connect.

Use social networks to engage & connect.

Use social networks to engage & connect.

Send frequent email communications.

Experiment, evaluate, adapt.

So, is it working?

424,351 inbound links.

(and growing…)

Social = 22%Social = 22%

Social CRM…The Next Level

…before the sale is marketing.

…at the sale is sales.

…after the sale is service.

BE THERE….

• Social Demographics - Segment users based on social network gender and age information.

• Social Users - Connect with subscribers on popular social networks, including Facebook, Twitter, and LinkedIn to establish a social media strategy quickly.

• Social Influencers - Target popular subscribers with a high number of connections/friends/followers to rapidly build influence.

Some takeaways...

Sales is a by-product

of participation

Avoid the “Kumbaya Effect”

Social is SERIOUS business.

Brands need personality

(people work with people)

It’s about TRUST &

REAL Relationships

Can your brand be social?

The show goes on...

Thank You!

Q&A  Greg Cangialosi Connect:

410.230.0061 x104greg@blueskyfactory.com  www.blueskyfactory.com www.thetrendjunkie.com  @gregcangialosi @blueskyfactory