being you, wherever you are · if you're feeling lost, dig deep and give. by giving...

November 2016

Being you, wherever you are

Connecting your ‘selfs’ and tapping into right brain attributes to complete your authentic mindset

A bit about me…

Today…

Some of my story

My left brain hell

My right brain breakthrough

Tapping into balanced authenticity

Overcoming habitual demons and negative patterns

Connecting your ‘selfs’ to build an authentic personal brand

Left brain/right brain

Left brain/right brain

A bit about me…

Award-winning brand comms expert and content strategy pioneer

Complex global content and insights strategies for some of the world’s best-loved B2B and B2C brands, spanning FMCG, travel, pharma, healthcare and finance

Global, local and hyperlocal expertise – delivered the most complex global customer segmentation program across 137 countries

Developed proprietary insights and marketing methodology, Mapper360

Shortlisted for ‘Best Use of Insights’ Drum 2016 Awards Champion of authenticity in business

“As a pioneer of global customer-centric content strategy, with over 25 years of brand communication experience, I’m fascinated by what makes people respond and decide to go deeper”

My ‘self’ today

“As a pioneer of global customer-centric content strategy, with over 25 years of brand communication experience, I’m fascinated by what makes people respond and decide to”

My other work ‘selfs’

Pop star

Social Media Consultant

Magazine Editor

Feminist Blogger

WPP Director

“As a pioneer of global customer-centric content strategy, with over 25 years of brand communication experience, I’m fascinated by what makes people respond and decide to go deeper”

My non work ‘selfs’

Marathon runner

Gig and festival fan

Friend

Sun lover

Cook and nutritionist

Crystal

Collector

I focussed on…

Promotion, pay rise, status – and measuring myself against others

My left brain hell…

Manifestation of left brain imbalance

Angry at being a creative in an increasingly corporate agency

Struggling to find meaning in a job used to love

Scared of the future and my validity… angry and defensive

“I’ll do this for another 5 years, make a lot of money and then stop completely”January 2009

What helped me shift

I’ll learn nothing from standing still… and everything from moving forward

What inspires authentic change?

Tapping into instinct, gut feeling and intuition

Things started to feel wrong

There are no other choices

Even in a ‘bad’ situation, the relief at being authentic is overwhelming. Because that’s the

only way to live and once you realise that, there are no other choices

And the only life you can live authentically is your own

Connecting the dots…

Expanded…

What I learnt from joining my dots

Repeating patterns

Don’t make it about anyone else…

Identify and amplify your good stuff

Say thank you for what you no longer need

Don’t confuse reaction with action

Surround yourself with good energy

Learn from it all…

Don’t feel you have to do it alone…

Don’t be coy about your goals and ambition

The Changing Face of Business

Younger people are embracing an entrepreneurialism that shuns big organisations.

The old ways are being replaced as people choose to work in partnerships or small alliances that sometimes hire

outsourced staff members.There is a greater focus on social responsibility today than

just a few decades ago. The traditional hierarchical structures are slowly disappearing.

And as business changes, so must successful leaders and leadership.

Lynn White and Esther NewallThe Guardian

Parting thoughts…

Make your instinct your weather vane. It gets you further away from getting sidelined by the opinions and priorities of others.

If you're feeling lost, dig deep and give. By giving you'll open yourself to receiving more authentic guidance, signs, answers.

If you just focus on money it will cease to be an energy and become a sticking point. Respect the energy of money and use it to power further change.

Learn as much from the bad as the good; it’s all momentum until you get stuck.

Don’t see down times and negative events as a personal slight

Learn from annoying people… they are in your life for a reason and the more they irritate you, the bigger the lesson you’ll learn. Take the lesson and move on.

Parting thoughts…

Keep your vibration high. Nothing good ever comes out of low vibrational energy.

If you're stuck – and we all get stuck – change something, even if only something small… and change it fast.

Learn from those 10, 20, 30 years behind you and 10, 20, 30 in front.

85% of worries never come true – so why spend energy on worry?

Do you understand and believe in why you are where you are? Do you know where it's leading? If not, then you may be reacting, not acting from a place of authenticity, living YOUR life and fulfilling your destiny.

There is no finish line… because it’s not a race

Joining your own dots

Repeat the dots you want; move on from the dots

that no longer serve you

To create an authentic champion mindset

Kath Ludlow07932 744946kath@legendengage.com

@kathludlow

Thank you.